It’s important what we call stuff. Anyone who has tried to name a product or a company knows how critical that decision can be. What if “New Coke” had been called something else and had become a brand extension rather than a point of comparison? Political groups get this too. “Right To Life” sounds more positive than does “anti-abortion”. Continue reading
One Hit In The Water
- Image via Wikipedia
I’m always looking for good business lessons in places I frequent on the Web. Hopefully that explains why, dear readers, you get an awful lot of golf and food references as we explore the world of doing smart business.
Today it’s golf and a lesson we can get from a post on Golf.com which provides a blog post that demonstrates how smart businesses operate. Unfortunately, it does so by showing us an example to the contrary. Continue reading
Filed under Consulting, Helpful Hints, Reality checks
People @ Work
- Image by tuexperto_com5 via Flickr
We used to talk a lot about how to provide excellent customer service. When you’re running a business and you are processing, say, 250,000 transactions, you’re still going to have 25 unhappy people if you operate at a 99.99% satisfaction rate. To that person, they don’t care that you got the other hundreds of thousands of transactions right – you have a failure rate of 100% as far as they are concerned. Continue reading
Filed under Uncategorized
