December 30, 2020 · 3:21 pm
I wrote this post in mid-March, just as the effects of the pandemic began keeping us home. It was pretty obvious to me at that point that life for all of us was going to be very different for a while and I had an unusual thought to go with the unusual times. Originally called “Quit Selling,” this was the most-read post I wrote this past year (18% more views than #2). It’s been 9 months and I still think it’s not a bad idea. What do you think?
What the heck do you do when everything changes in a couple of weeks? I fell behind reading my daily newspapers and as I was catching up it dawned on me that nearly everything I was reading related to a world that really didn’t exist a week later. The sports sections were previewing games and events that will never take place. Forget the numbers and analysis on the financial pages. Even the front pages dealt with topics that now seem so unimportant.
People can’t travel. You can’t really go out to eat or hang out with friends. Who could ever have imagined that the bars would be closed on St. Patrick’s Day as they were here and in many other places. Those are just a few examples of the devastating impact this pandemic has caused and the businesses that can survive this will be badly damaged. Many others won’t survive at all.
So If you’re a businessperson what can you do? May I offer a radical thought?
Quit selling. I’ve received many emails from companies that are behaving as if nothing is different. They’ve not changed their tactics or messaging at all. Others have done even worse by trying to capitalize on this global tragedy. Not only do I find these messages offensive but I’m making mental notes never to buy from those businesses again.
Everyone is suffering losses of some sort. Some folks are out of work completely with no income at all. Others are trying to work from home while schooling or at least amusing their kids. My parents who are in an assisted living facility can’t leave their room. Meals are sent up and there is no socialization. I think it’s the right course of action but I feel horrible for them and the other residents. People have had to cancel vacations and weddings. Others can’t attend funerals of loved ones. Everything has changed.
So quit selling. Recognize that now isn’t the time. If you give any sort of credence to the notion that you need to love your customers, love them now by asking how you can be helpful. Ask what you can do for them and not what you can sell them. There will be plenty of time for that when things return to whatever normal will become.
Maybe it’s a radical thought but these are times that call for radical thinking, don’t you think?
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December 29, 2020 · 4:37 pm
We’re continuing to review the most read posts written in 2020. This one was written in February and despite its original title, which was “Please F Off,” it’s a plea for a little more “nice” in the world. Looking back and given what’s happened to many folks over the last 10 months, I think I underestimated how much that’s what’s needed. What do you think?
Part of the process in the franchise consulting I do is to acquire leads, just as it is in most sales-related businesses. I do that in a number of ways, once of which is through what are called “portal leads.” These are names, phone numbers, and email addresses, among other things, those interested parties have submitted to get more information about a particular franchise or just to speak with someone about franchises generally.
It probably wouldn’t surprise you to learn that some percentage of these leads are submitted by people surfing around late at night. Maybe they’ve been drinking or maybe they’ve had a bad day and are angry with their current job and are thinking about moving on or taking more control by investing in their own business. These folks don’t answer the phone or respond to emails. There is another tiny percentage of leads that have been submitted by people playing jokes on their friends, generally college students.
I got one of those the other day. The lead was in Norman Oklahoma although the phone number was a Dallas area code. Still, Norman is a college town so it wouldn’t be unusual for people to relocate there. Of course, when I dialed the number, the person who answered was not the person whose information I had. That happens sometimes too – often a typo when the person is typing in their number. The email worked, however.
I hadn’t heard back the next day so I sent another email explaining why I wanted to speak to them. This one came back with a curt reply: “please fuck off.” That’s an exact quote including all lower-case letters. It’s our topic today.
I’m from New York so I’m quite used to rude. My issue is that rude seems to be the new normal. If I was, as this fellow is, a senior at the University Of Oklahoma and was going to be entering the job market with my BBA in Finance and another BBA in Venture Management come May, I wouldn’t be cursing anyone out, especially not someone I don’t know. I appreciate the fact that I may have obtained his information through no fault of his own, but the reply and how he handled it is all on him. I realize that he doesn’t know me but I’m also relatively easy to check out. Maybe a contact with 40 years in business could be useful to him even if he’s not interested in a franchise?
The world moves quickly and at times we’re all under a lot of pressure. It’s taken me four years living away from New York to truly appreciate how far nice will get you. The old me would have tracked this kid down as well as forwarded his comments to the heads of his major departments, inquiring if this is how all OU seniors approach the world. Let’s all remember that privacy is non-existent and people with bad intentions can find you and make your life hell, as sad as that is. Maybe it’s the old hippie in me, but a little more nice in this world would be just fine with me. You?
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December 28, 2020 · 4:19 pm
As is my custom, I will be reposting the three most-read posts written in 2020 this week along with the most-read Foodie Friday post. Thanks to you, the readership was up 17% this year. I’m taking credit for better writing and not the fact that many of you probably didn’t have much else to do.
This post was written in October after my Mom followed my Dad into eternity. I wanted to get a few things off my chest that I hoped would prove useful. Maybe it was a form of mourning too. Originally called “Lessons From Mom and Dad,” I hope you take their advice.
Among the myriad reasons 2020 has been an absolute horrorshow is the passing of both my mother and father. Dad left us back in July and, as my sister and I have been saying would happen for years, Mom was right behind him 90 days later.
As I’m sitting here unpacking the boxes of stuff from their apartment, a lot of thoughts are crossing my mind. I don’t know if it’s a form of therapy or just a desire to share some lessons they taught me that I know are useful to any of us in business but today is about them.
I wrote some words for each funeral. I wasn’t able to attend in person because of the pandemic. In Dad’s eulogy, I wrote that
Those three senses – the importance of family, of taking responsibility, and of being humble – were things I know he tried to convey to the three of us.
In business, I would mean a family in the broadest sense. Your business family – your coworkers, your partners, your suppliers and most of all your customers are what’s important. I did expand on the responsibility part later on:
Any time I went to Dad with a question, the answer was inevitably the same: do what you think is right. It was never “do what’s expedient” nor what’s easy. Do what you think is right based on all the information you have…When we were wrong, Dad never asked why we made a bad decision but reminded us that we’d tried our best and we’d do better next time.
I’ve been in toxic work situations where bad decisions were followed by long periods of blame-placing and recriminations. The lessons learned usually led to paralysis. If you don’t make any decisions, you can’t make any bad ones. People were more focused on finding another job than on advancing the organizational goals.
In Mom’s eulogy, I expanded a bit on that lesson:
So much of what was true about Mom was true about Dad. Certainly the importance of family and of taking responsibility. “Actions have consequences,” she would remind us, both good and bad. Consequences could be pleasurable or, as I found out often enough, not so much…At the height of the Vietnam War protests, like many my age I informed Mom I was going to skip school for Moratorium Day and go march. Skipping school pretty much for any reason was not ok and doing so to participate in a march as a newly-minted high school freshman when I should be learning where the heck my locker was was even worse. Mom’s response was pretty much “do what you think is right.” Maybe she was looking ahead a few short years when her son would be draft-eligible but I prefer to think she was telling me to use my brain, make good choices, and be prepared to live with the consequences. If I recall I was informed those consequences would not involve her posting my bail had I been arrested.
This is perhaps my pet peeve, both in and out of business. Some folks just won’t take responsibility for their actions. It’s always someone else’s fault or bad luck or the weather or ANYTHING but their own doing. The pandemic, for example, wasn’t any of our doing. How we’re managing our businesses and our own health is completely our own doing.
Here’s the last lesson and it’s one my folks probably didn’t know they were conveying. My parents worked very hard their entire lives. Like many of us, they accumulated a lot of stuff. As time went on, there were fewer and fewer things as homes were sold and downsizing occurred. When they couldn’t live on their own anymore, more things were given away or sold. Finally, here at the end, my sister and I and their grandchildren received some boxes with pictures and mementos. Not much “stuff.”
I guess I’m trying to remind us that “stuff” doesn’t last. What matters are the memories in those pictures and the people who keep you and your memory alive. Try to remember that when you’re pushing yourself to make more money to buy more stuff. If there is a silver lining to the horror of this year, it just might be that we all got a little time at home to reflect on what’s important.
I’m thankful for the lessons my Mom and Dad taught me. I hope you find these few of them useful.
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