Last day of the year and it falls on a TunesDay. I looked up the most read post with that theme and it was one from this past July when the Mrs. and I celebrated our 35th wedding anniversary. Not content to let that speak for itself, I turned to a rock classic to talk about relationships between our businesses and our customers. I hope you enjoy it (again!) and please have a safe New Year’s Eve. See you on the other side.
It’s Tunesday! Today is a special one for me since it’s the 35th anniversary of the day the Mrs. and I got married. Because of that, I wanted a song from roughly the time when we got married that’s also a love song. What popped into my head this morning is “Let’s Stay Together“, a hit for both Al Green and Tina Turner. The two hits actually happened on either side of our wedding date and I’m very aware that a lot of folks use this as a wedding song (we didn’t – Embraceable You, as I recall…). I’ve always thought that Al Green’s version was way too low-key for the passion of the song and the video below is a live Tina Turner version which captures the song’s essence:
So what’s this got to do with business? Actually, quite a bit. You see, trying to stay together is what all of us do as businesses – with our customers, our team, and our vendors:
Let’s, let’s stay together
Lovin’ you whether, whether
Times are good or bad, happy or sad
The one thing that makes a relationship last is the trust that you’re standing on certain ground. As the lyric says, you may go through bad times as well as good but never wondering about the underlying connection is crucial. A customer with issues may not be happy but they’ll stay a customer if they trust you’re working to resolve their problem. They want to hear “let me be the one you come running to”, not “I’m unable to help you.”
At its core, a relationship of any sort involves an investment of some sort. While there is a lot of sanity in not throwing good money (literally and figuratively) after bad, it’s generally easier to keep a customer than to find new ones. A commitment to trying to stay together makes that happen. That’s how you celebrate 35 years as partners!