For our Foodie Friday Fun this week, let us consider scrambled eggs. They can tell us a few interesting things about business, as it turns out, and I’d like to spend a moment reviewing those things today. As an aside, you might not know that the original title of the classic song “Yesterday” was “Scrambled Eggs” and the verse began “Scrambled Eggs/Oh, my baby how I love your legs” (sing it; it will make more sense).
In any event, back to our topic. You might think of scrambled eggs as one of those incredibly simple dishes that’s not worthy of investigation. I mean, has anyone ever asked you for a recipe or instructions on how to make them? Probably not. But everything is not as simple as it seems.
Some choices: do we season the eggs with salt before they go in the pan, immediately thereafter, or once they’ve firmed up? Do we add liquid? Is that liquid water, milk, cream, or something else? Is our intended texture runny, soft, fluffy or firm? Those decisions influence the heat we use for cooking, the adding of butter, and starting with a hot or cold pan. Finally, are we adding things to our eggs because some things (mushrooms, for example) need to be cooked first so the liquid they release doesn’t affect the intended egg result.
In case someone asks you for advice on how to cook scrambled eggs, those are but a few things you need to consider. It’s much the same when discussing business. There are layers of questions and no one right answer. It all depends on the results you’re after. That’s why I don’t often tell clients what to do. I ask them about their intended results and lay out the options. Part of my job is to help them see what the recipe they’re using will produce, hopefully before they have wasted a lot of resources making something that they will find unsatisfying. Even if you’re not a consultant, that’s sort of your job too as part of your team, isn’t it?
There are not a lot of times in business that there is only one way to reach your goals, just as there are many different ways to cook a delicious dish of scrambled eggs. It’s important to take the time before you crack open the first egg or spend the first dollar to think about the end result. That’s what drives the recipe!