It’s Foodie Friday and I can’t think of a more appropriate topic for these times than comfort food. I suppose that what’s considered comfort food varies from person to person. Generally speaking, I always think of it as some food that brings back wonderful memories. It’s the stuff we eat when we’re stressed, and if you’re not stressed even a little bit at the moment you’ve obviously not been paying attention.
I wrote about comfort food way back in 2008, even before Foodie Friday became a thing. I’d actually forgotten that I had done so until I saved the first draft of today’s post and WordPress attached a “2” to the title, to let me know there was already a post of the same name somewhere on the screed.
Anyway, here is what I wrote then. Enjoy it. Please stay home and cook something comforting this weekend.
Everyone has something they eat that evokes happy memories. Something that makes you feel warm and safe even if you don’t quite know why. It could be something your Mom cooked for you when you were sick or down. It could be something you associate with a meaningful experience. But everyone has one or two or maybe more.
One of mine is beef flanken – I know – you never heard of it. Basically, it’s short ribs cut across the ribs instead of in between the ribs and cooked in a mushroom vegetable soup. Butchers would call this “English cut” and it’s also how the Argentines cut their short ribs. One eats the soup and meat separately – I love to slather the boiled meat with horseradish. Hey! I didn’t say YOU had to enjoy it or find it comforting. That’s kind of the point – the unique memories and feelings each of us associate with the item.
Given all the positive feelings evoked by comfort food, the question for me is always how can I get my clients or business partners to feel about me as they do their favorite comfort food? If each of us can click with someone that deeply, we must be doing something right. Implicit in that is that a “one dish fits all” approach won’t work. Every partner is unique. Each one needs to be dealt with on an individual basis according to their tastes. It may not be easy to figure that out, but once you do it’s incredibly rewarding.
What’s your favorite comfort food? Do you have any idea how to become someones? Leave a comment!
Filed under Consulting, food
Last week I wrote about my feeling that companies should quit selling as we all deal with the fallout from the Corona Virus. This morning I received an email from Vivid Seats, a ticket reseller. They apparently purchased another reseller from which I’d bought tickets. Here is part of the text:
As a welcome to Vivid Seats, we are giving you $30 off your next purchase!* Grab tickets to your next heart-racing concert or edge-of-your-seat game. Either way, here’s $30 to get you started — let’s get you cheering again!
Notice the asterisk. The offer expires next Tuesday. So where to begin?
First, can any of you say with any certainty when, or if, concerts, shows, or sporting events will resume? Why in the world would you go out and buy tickets to anything at this point? Vivid has a full refund policy if the show or event is canceled, but with this much uncertainty, are you seriously going to lock up your money until that happens? And what if the date changes and you can’t go? Of course, they’ll help you sell your seats, but is that without the 10% fee normally charged to sell? That’s not stated anywhere.
Second, it’s highly unlikely the situation will have changed a heck of a lot by next Tuesday. If you really want my business, why not make it open-ended?
Third, how freaking tone-deaf. We’re all being urged to stay home. Tours are being canceled. I’ve already had two shows for which I have tickets postponed and I’ve got more shows coming up in May that I’m thinking won’t happen. This is a reminder that our lives are different now. Hopefully, not for long, but there are no sports or shows or concerts happening. Why rub it in?
Ok, I believe in giving people hope and this WILL end. That said, it has just as much a chance to crush spirits if the events don’t happen and you bought tickets. This is why these different times call for different approaches, don’t you think?
What the heck do you do when everything changes in a couple of weeks? I fell behind reading my daily newspapers and as I was catching up it dawned on me that nearly everything I was reading related to a world that really didn’t exist a week later. The sports sections were previewing games and events that will never take place. Forget the numbers and analysis on the financial pages. Even the front pages dealt with topics that now seem so unimportant.
People can’t travel. You can’t really go out to eat or hang out with friends. Who could ever have imagined that the bars would be closed on St. Patrick’s Day as they were here and in many other places. Those are just a few examples of the devastating impact this pandemic has caused and the businesses that can survive this will be badly damaged. Many others won’t survive at all.
So If you’re a businessperson what can you do? May I offer a radical thought?
Quit selling. I’ve received many emails from companies that are behaving as if nothing is different. They’ve not changed their tactics or messaging at all. Others have done even worse by trying to capitalize on this global tragedy. Not only do I find these messages offensive but I’m making mental notes never to buy from those businesses again.
Everyone is suffering losses of some sort. Some folks are out of work completely with no income at all. Others are trying to work from home while schooling or at least amusing their kids. My parents who are in an assisted living facility can’t leave their room. Meals are sent up and there is no socialization. I think it’s the right course of action but I feel horrible for them and the other residents. People have had to cancel vacations and weddings. Others can’t attend funerals of loved ones. Everything has changed.
So quit selling. Recognize that now isn’t the time. If you give any sort of credence to the notion that you need to love your customers, love them now by asking how you can be helpful. Ask what you can do for them and not what you can sell them. There will be plenty of time for that when things return to whatever normal will become.
Maybe it’s a radical thought but these are times that call for radical thinking, don’t you think?