Like some of you, I watch a lot of sports on TV. I listen to sports when I’m in the car. I’m kind of obsessed, I know. Because of this, I hear a lot of different announcers – good ones, bad ones, smart ones, dumb ones. But it’s only over the last couple of weeks – yep, World Cup again – that I’ve come to appreciate how the careful, clever use of language can enhance the event experience much as food is enhanced by the cook who knows how to season it properly. And that’s something to keep in mind for business as well! Continue reading
Monthly Archives: June 2010
Like many of you I’m glued to the World Cup. Despite some horrible officiating and the US’ exit over the weekend, I still think it’s the greatest sporting event on the planet. It’s great to see that others around the last great nation to get on the football train are waking up to the world’s game.
As with any sports, soccer has its own language which may be a bit indecipherable to the new audience. Touch line, bi-line, a clock that’s not really the clock – all of these things may take a bit of translation. There’s also a term you may have heard in passing and it’s that one from which we get today’s business lesson. Continue reading