When you have over 500 different brands that you represent, the reality is that you can’t know each and every one of them to the same degree. As I’ve been speaking to people interested in changing their lives for the better, I’ve come to have a list of “go-to” brands in each of the major categories. How these brands got on this list is, I think, instructive for every business.
I was actually speaking about this topic to a development director at one of the brands who reached out. Her first question was about the commission structure. We consultants get paid by the franchisors based on people signing franchise agreements and not by the candidates. I gather that for some consultants that how much of a commission they can make influences their choice of which brands to put forward. Point number one: while it’s obvious that the brands are my customers since they pay me, it’s impossible to work in a situation where the candidate’s interests diverge from the brand’s. In my mind, therefore, the commission is a non-factor. I can’t expect to earn anything in a situation where I hand off an unqualified candidate to a brand. My point is that in any sales situation, every stakeholder’s interests must be considered and subordinating what’s right for one party to a potential higher commission isn’t going to work.
One thing that influences my choice of brands a lot is the amount and quality of information the brand provides. You would not believe how little information I have about some of these franchises, several of which are businesses I don’t quite understand. In some cases, all I have is bare-bones information about costs and royalties and a link to the consumer website – not even a “want a franchise?” page which I have to find on my own. Where some brands give us presentations, folders, one-sheets, and research, others give us nothing. You can guess which brands get pitched. Point number two: don’t send your troops into battle without arming them properly.
The next thing I consider is responsiveness. In many cases, getting the candidate engaged enough to want to speak to a franchisor is a time-consuming effort. Once they are ready to go, I want someone at the franchisor who will be as proactive as I have been to get the candidate this far. Once I’ve made an introduction, I expect the brand to reach out within a day, hopefully within an hour or two. Point number three: if you’re not going to work as hard on making a sale as others engaged in the process, you need to know that there are other businesses out there who will. Be responsive. Return phone calls and emails in a timely manner.
Finally, I also consider communication. Some brands tell me every time they have an interaction with my candidate. Others have been radio-silent. You can guess which type I prefer. It’s very hard to over-communicate in any business.
Those are things I consider when choosing partners. Anything I’ve missed that you think is critical?
Happy Foodie Friday! One thing I’ve learned in my franchise consulting is that people have a fascination with the food business. A significant percentage of the candidates I speak with want to invest in something food and beverage related. I’m generally fairly blunt with them, reminding them that it’s often a business where you’re open for 14 hours a day and are really busy for about 90 minutes. The margins aren’t great, the labor is often unskilled and sketchy, and there are liability issues hanging around everywhere.
Today it’s those 90 minutes I want to talk about. The really busy time. It’s incredibly stressful from what I remember of my days working in foodservice. The stress precipitates everything from accidents caused by rushing to fistfights. It’s not for the faint of heart! That’s why I was happy to read the following this week:
Chipotle Mexican Grill will be providing access to mental healthcare and financial wellness for more than 80,000 employees in 2020 through Employee Assistance Programs and enhanced benefits offerings. This is just one of the many ways that Chipotle continues to enable its workforce by offering world-class benefits.
By simplifying access to mental health benefits and identifying work-related risk factors, Chipotle is trying to minimize the effect of mental health in the workplace.
So many good things here. First, I’ve worked for bosses to whom employees were disposable cogs in the business machine. Someone burns out and isn’t getting it done? Replace them and move on. It’s frustrating as hell when you don’t share their attitude but your hands are tied with respect to offering a solution to the stressed-out team member. Having also worked in places with an Employee Assistance Program I can tell you that they can be literal lifesavers and well worth the cost.
Second, you probably haven’t forgotten that Chipotle had some issues with e.coli a couple of years ago. You know you have a problem on your hands when research showed that 22% of all respondents and 32% of those who don’t currently eat Chipotle said that “nothing” would make them want to visit more often. The food issues have been fixed but the bad taste lingers. Demonstrating concern for your employees is part of rebuilding the brand. Happy employees don’t make stress-related mistakes that lead to bacterial contamination, right?
You can never go wrong doing right for your staff. As a manager, they are your eyes, ears, hands, and voice. Keeping them happy and healthy is doing the same for your business.
This Foodie Friday, I want to discuss what is a sometimes-overlooked ingredient in a successful meal – the sides. I’ve got a friend who shows up for dinner every so often and the question is never “what are you making?” but “what are the sides?” That got me to thinking.
You probably haven’t given much thought to the role that side dishes play. First of all, they can help balance out the nutrition of your meal. I’ll plead guilty to being very “main” focused (you can read that as “protein”). Making a smart choice about serving a seasonal veggie or a salad or a roasted root puree of some sort can support the main dish in a way that actually improves it. Think mashed potatoes and meatloaf, for example. Many really good sides require very little work and can be prepped and assembled while the main is cooking.
There is actually research that bears out the importance of side dishes to restaurant diners. A research company published a report in 2013 called…
The Starters, Small Plates & Sides Consumer Trend Report, which details the importance of side dishes in the consumer’s choice of entree. 36% of consumers stated they selected an entree based upon the accompanying sides, and 46% stated they were less likely to order an entree if it came with an accompanying side they disliked. In addition, about 45% of consumers prefer familiar sides over unfamiliar sides. Sides can make or break an entree.
So there you go. Of course, the same is very true in business. Every team has its “mains” but every team also needs its sides. I have rarely found any star manager in business who also didn’t surround him- or herself with a phenomenal bunch of people that might not have been stars themselves but served to make the entire team better. These folks – analysts, accountants, and others – are the ones who usually aren’t front and center but who make the business successful, just as the sides make the main shine and the meal a success.
Our job as managers, much like that of a skilled chef, is to figure out the accompanying sides. I’ve sat with many clients who point out after some business development star has come to pitch them that the “star” isn’t going to work on their business day to day. It will be the “sides”. The smart clients always asked about that, often wanting to meet the people who would be on the account day to day. I know I usually asked about that as well when I got pitched by an outside firm. If the sides weren’t very good, I’d usually pass on the rest of the “meal.”
Don’t ignore your team’s sides. You’re only as good as they are!
What could be more fun on a Foodie Friday than cooking with kids? Mine are grown, of course, but I always loved the weekend because that was when we’d often find the time to get in the kitchen and cook together. As it turns out, there is something to be learned about business from this.
I think one benefit of getting children in the kitchen at a young age is that they begin to learn another language. While English was the language in our home, the language of food and cooking was another that the kids learned early on. Understanding what terms like simmer and boil meant and how they were different taught them precision. Learning the difference between dice, chop and even chiffonade helped them with knife skills, spatial relationships, and relative size.
Improving small motor skills is another benefit that kids get as they learn to use a knife or to crack an egg without shattering it or even to measure a cup of flour properly. Then there are the obvious benefits of learning what things taste like and being able to describe what they were tasting as well as what they liked and disliked. Finally, they were learning some science without thinking they were in class. Understanding, for example, that pancakes rise because of baking powder bubbles. Did I tell them it was because of an acid-base reaction that released carbon dioxide? Come on – they were kids! But they knew it made bubbles and the bubbles popped leaving the little holes they’d see in their pancakes.
This sort of process is exactly the one good managers need in business. New employees have to learn the language not just of business generally but of your specific company. Working alongside them, demonstrating and explaining as you go, is the only way they will get properly informed. Letting them do simple tasks, just as you might have kids stir and pour rather than dice and saute, lets them get a solid footing and the confidence to take on more complicated endeavors. It was always a mystery to me why some managers just sat new employees at a desk and then wondered why they weren’t being especially productive several months later. Unless you “cook” with them, they will probably never become all that they could be.
I think the main thing I got from cooking with my kids was a bond. Not only had we done something together but we’d made something together that we and others could enjoy. It’s the same in the office. Think back about the last time you were the new kid. Wouldn’t it have been nice to have someone take the time to build that bond with you as well as to help you produce your first great work?
One thing that used to amaze me without fail was when a room full of intelligent people would form a circular firing squad and shoot away. OK, so it’s not literally true, but you know what I mean and you’ve probably been in one or more of these situations yourself.
Photo by Holger Link
It happens when someone surfaces an idea or an argument that deviates from the conventional wisdom or thinking on an issue. Instead of evaluating the new thinking on its merits, people start taking potshots at one another. They should be united against a common “enemy” – the competition, for example, or a big problem. Instead, they attack one another.
I’m not really sure how one combats this. I always used to raise ideas along with all of the flaws inherent in what I was espousing. By showing that I understood the weaknesses in my thinking I was also showing that I could be balanced and not delusional enough to think that every idea I had was gold. What I was hoping for was for others to focus on the good parts of my thinking instead of spending time trying to surface the problems because I had already done that.
Whenever possible, I’d draw pictures of some sort – Venn diagrams, flow charts, whatever – because I believe that pictures are more easily understood, even those drawn by a person with zero artistic ability (me). The goal was always to get the team standing back to back, rifles pointed out at the problem and away from pointing inward at one another.
Creating an environment where new ideas flourish is one of the biggest management challenges. Keeping the team focused on the big goals and not on taking pot shots at one another to further their personal goals is another one. What’s above are some of the ways I do that. How do you do that?
My friend posted a picture of his father on social media the other day. Outside of my own father, he was probably the most influential male in my life as I was growing up in many ways. Aside from wondering why he’s aged and I haven’t as I saw the photo (that’s a joke, kids), it made me recall one thing that he did to teach my friend and me to be better baseball players: hitting curveballs.
My friend’s dad was no ordinary dad when it came to imparting that little piece of baseball knowledge either. He had tried out with the Yankees and the family lore is that had my friend’s mom not told him that she would walk on the marriage, he would have been signed and playing in Yankee Stadium. Obviously, when this guy tells you he’s going to teach you about curveballs, you listen.
For those of you that have never stood in against a pitcher with a lively curve, the pitch starts by heading at your head and breaks down and away from you. That’s what my friend’s father threw at us – pitches that started at our heads and broke in over the plate. Of course, once he felt we were getting complacent about standing in against the curve, he’d toss the odd pitch right at our heads to teach us to look for the rotation of the ball and to duck if it wasn’t going to curve. A fastball at your skull gets you focused very quickly!
Almost every player who makes the majors can hit fastballs. It’s the ones who can hit breaking pitches – sliders and curveballs – who become stars. It’s true in business as well. When things are going along according to plan and not diverging from the track they’re on, things are relatively easy to manage. Even if something appears dangerous (like a fastball heading for your ear) it’s relatively easy to get out of the way if you can see where things are heading.
Learning to hit business curveballs is something that you need to do if you’re going to elevate your game. You need to prepare for them by planning and recognizing that they’re going to show up from time to time. Your team needs to be ready, and you need to think about who can handle curveballs as you’re assembling that team. People who are regimented and can’t deal with it when events start tracking differently are probably not your priority hires.
Mostly, you need to expect things to go wrong. After bailing out and hitting the dirt a couple of times, I realized that some attempted curveballs don’t break even when the rotation makes it look like they’re trying. It’s better to have to wash your uniform than to repair your skull. Your team needs to recognize that bailing out might be the smartest option when things begin to go awry. Watch out for those curves, learn to hit them out of the park, and your team can’t be beaten. Right?
A little science this Foodie Friday. I swear this doesn’t come from some satire site either. A group of Swiss scientists conducted a little experiment with music and cheese. The idea was to find out if exposing cheese to round-the-clock music could give it more flavor. They took 9 wheels of Emmenthal cheese and put them in individual wooden crates. Then, for the next six months, each cheese was exposed to an endless, 24-hour loop of one song using a mini-transducer, which directed the sound waves directly into the cheese wheels. You with me so far?
As one report had it:
The tracks include A Tribe Called Quest’s We Got it From Here, Mozart’s The Magic Flute opera, Led Zeppelin’s Stairway to Heaven, Vril’s UV, and Yello’s Monolith. Three of the other wheels were exposed to either low-, medium-, or high-frequency sound waves. One control wheel was left in silence.
Any guesses on the results? Well, amazingly, there was a noticeable difference in flavor according to the food experts who tasted them. They reported that the cheese exposed to music had a milder flavor compared to the non-musical cheese. They also found that the hip-hop cheese had a stronger aroma and stronger flavor than other samples. If you ask anyone who’s been around me whilst I’m preparing a meal, they will tell you that I often play a type of music appropriate to the cuisine being prepared: Zydeco when cooking Cajun, Salsa when cooking Mexican, etc. They think I’m crazy but now I have science to back up my thinking, right?
The business point here is that we often don’t pay enough attention to the environment we set up in our business places. While it’s become more common for people to listen to headphones while they work, there are many other factors in the environment that affect performance. Creating an environment where people are happy and motivated pays huge dividends, especially when you look at places where people are generally miserable. It’s not just good lighting and clean spaces. It’s also having an open-door policy as a manager and allowing the staff to personalize their spaces. It means bending the rules from time to time to accommodate special situations and doing a lot more listening than talking when conversing with your team.
If cheese can pick vibrations and react, you can be very sure that the people with whom you work can as well. Why not make them the kind of vibes that create the best flavor?