Tag Archives: managing

Foodie Friday Post Of The Year 2019

We are continuing in the yearly review of the most-read posts written this year and today it’s the most-read Foodie Friday post written this past year. In fact, this actually was the most-read post of all, as it turned out. I wrote it last April as a meditation on salty snacks and how they really aren’t a long-term solution to our hunger problem. As usual, it turned out there was a business point lurking. Enjoy!

It’s Foodie Friday! Today I’d like us to contemplate the foods that make us hungry. No, I don’t mean the ones for which we have cravings. I mean food that can actually increase your hunger when you eat them.avoid fast food solutions

Have you ever wondered why bars put out salty snacks like popcorn or peanuts or pretzels? As it turns out, salt makes you thirsty and what better place to be when you’re thirsty than your favorite watering hole? Salt, according to some studies, is addictive, as is sugar and fat. The food industry has become very good at layering those things together to create products (I’m deliberately not saying “foods”) that play to our addictions, light up our dopamine centers, and cause us to engage in self-destructive behaviors. When you hear the old Lay’s slogan about “bet you can’t just eat just one,” you might try to think about what the drug pusher says as they give away their free samples to people: “don’t worry – you’ll be back.”

The screed today isn’t meant to be a lecture on improving our eating habits. Instead, there is a business point here. We don’t eat salty snacks or sugary foods or processed foods or even foods sweetened with artificial sweeteners (they made you hungry too) to get fat. We eat them to solve an immediate need – hunger. But there is any number of other options that can fill that need without triggering the problems that come from really unhealthy foods.

It’s the same in business. We often take the easiest or most available or cheapest solution to solve an immediate need. Unfortunately, those “fast food” solutions only solve the problem in the near term and can often cause long-term damage. Just as with food, we need to be aware of our cravings and think before we eat. We need to consider all of the options, not just the “fast food” ways out. We need to choose more wisely, not just more expeditiously.

Make sense?

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Posts Of The Year – 2019 #4

I hope you all had a great Christmas holiday. It has become a tradition that I use the week between Christmas and New Year to recap the most-read posts that were written this past year. Today is the fourth most-read post. I published it last April 8 after seeing a photo of an old friend’s dad. While I have many great memories of his father, the one I wrote about is probably the most indelible. Enjoy.

My friend posted a picture of his father on social media the other day. Outside of my own father, he was probably the most influential male in my life as I was growing up in many ways. Aside from wondering why he’s aged and I haven’t as I saw the photo (that’s a joke, kids), it made me recall one thing that he did to teach my friend and me to be better baseball players: hitting curveballs.

My friend’s dad was no ordinary dad when it came to imparting that little piece of baseball knowledge either. He had tried out with the Yankees and the family lore is that had my friend’s mom not told him that she would walk on the marriage, he would have been signed and playing in Yankee Stadium. Obviously, when this guy tells you he’s going to teach you about curveballs, you listen.

For those of you that have never stood in against a pitcher with a lively curve, the pitch starts by heading at your head and breaks down and away from you. That’s what my friend’s father threw at us – pitches that started at our heads and broke in over the plate. Of course, once he felt we were getting complacent about standing in against the curve, he’d toss the odd pitch right at our heads to teach us to look for the rotation of the ball and to duck if it wasn’t going to curve. A fastball at your skull gets you focused very quickly!

Almost every player who makes the majors can hit fastballs. It’s the ones who can hit breaking pitches – sliders and curveballs – who become stars. It’s true in business as well. When things are going along according to plan and not diverging from the track they’re on, things are relatively easy to manage. Even if something appears dangerous (like a fastball heading for your ear) it’s relatively easy to get out of the way if you can see where things are heading.

Learning to hit business curveballs is something that you need to do if you’re going to elevate your game. You need to prepare for them by planning and recognizing that they’re going to show up from time to time. Your team needs to be ready, and you need to think about who can handle curveballs as you’re assembling that team.  People who are regimented and can’t deal with it when events start tracking differently are probably not your priority hires.

Mostly, you need to expect things to go wrong. After bailing out and hitting the dirt a couple of times, I realized that some attempted curveballs don’t break even when the rotation makes it look like they’re trying. It’s better to have to wash your uniform than to repair your skull. Your team needs to recognize that bailing out might be the smartest option when things begin to go awry. Watch out for those curves, learn to hit them out of the park, and your team can’t be beaten. Right?

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Why This Brand?

When you have over 500 different brands that you represent, the reality is that you can’t know each and every one of them to the same degree. As I’ve been speaking to people interested in changing their lives for the better, I’ve come to have a list of “go-to” brands in each of the major categories. How these brands got on this list is, I think, instructive for every business.

I was actually speaking about this topic to a development director at one of the brands who reached out. Her first question was about the commission structure. We consultants get paid by the franchisors based on people signing franchise agreements and not by the candidates. I gather that for some consultants that how much of a commission they can make influences their choice of which brands to put forward. Point number one: while it’s obvious that the brands are my customers since they pay me, it’s impossible to work in a situation where the candidate’s interests diverge from the brand’s. In my mind, therefore, the commission is a non-factor. I can’t expect to earn anything in a situation where I hand off an unqualified candidate to a brand. My point is that in any sales situation, every stakeholder’s interests must be considered and subordinating what’s right for one party to a potential higher commission isn’t going to work.

One thing that influences my choice of brands a lot is the amount and quality of information the brand provides. You would not believe how little information I have about some of these franchises, several of which are businesses I don’t quite understand. In some cases, all I have is bare-bones information about costs and royalties and a link to the consumer website – not even a “want a franchise?” page which I have to find on my own. Where some brands give us presentations, folders, one-sheets, and research, others give us nothing. You can guess which brands get pitched. Point number two: don’t send your troops into battle without arming them properly.

The next thing I consider is responsiveness. In many cases, getting the candidate engaged enough to want to speak to a franchisor is a time-consuming effort. Once they are ready to go, I want someone at the franchisor who will be as proactive as I have been to get the candidate this far.  Once I’ve made an introduction, I expect the brand to reach out within a day, hopefully within an hour or two. Point number three: if you’re not going to work as hard on making a sale as others engaged in the process, you need to know that there are other businesses out there who will. Be responsive. Return phone calls and emails in a timely manner.

Finally, I also consider communication. Some brands tell me every time they have an interaction with my candidate. Others have been radio-silent. You can guess which type I prefer. It’s very hard to over-communicate in any business.

Those are things I consider when choosing partners. Anything I’ve missed that you think is critical?

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Learning From Leads

Like many businesses, I purchase leads to drive revenue. Leads are everything in the business I’m in now and without them, you starve. When I went to our consultants’ convention last July, nearly every conversation I had with one of my peers eventually turned to the subject of where we were sourcing leads and how productive those sources were. As an aside I’m having Glengarry Glen Ross flashbacks as I’m writing this:

These are the new leads. These are the Glengarry leads. To you, these are gold; you do not get these. Because to give them to you would be throwing them away.

In any event, following the convention, I tried out a couple of new lead sources and one of them has proven to be quite good. The reason I’m writing about them today, however, isn’t so much the quality of their leads as it is the quality of their customer experience. They do some things that are instructive for any business that has customers (and find me one that doesn’t!). If you don’t think it’s important, remember that Oracle found that 86 percent of consumers will pay more for a better customer experience.

First, although they sell packages of a fixed number of leads, they let me put together my own package as a test case. They were flexible and focused on my needs rather than on “this is how we do things.”

Second, they are generous with “freebies.” Sometimes the leads are actually not real people – the phone number is bad and the email bounces. Sometimes someone is playing a prank on someone else by sending their information in without their knowledge. Not only have I never had an issue getting the company to refund a lead because of that but they will sometimes throw me an extra couple of leads because I had a less than optimal experience. Let’s face it – who doesn’t love something for nothing?

Third, they follow-up. I get asked regularly if I’m happy with what I’m getting and if they can improve my experience in any way. That’s big because I know they’re listening and that they care. Of course, it’s imperative that if the customer does come up with a suggestion that you communicate back to that customer how you’ve handled it (and just tossing it in a drawer isn’t acceptible!).

That leads to another thought. We should always go overboard when correcting mistakes. Yes, they happen, but if you’re transparent about it and more than makeup for the error, people can be quite forgiving and what was a negative can become a positive.

It’s really about being customer-centric and showing those customers some love, isn’t it?

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The Sides

This Foodie Friday, I want to discuss what is a sometimes-overlooked ingredient in a successful meal – the sides. I’ve got a friend who shows up for dinner every so often and the question is never “what are you making?” but “what are the sides?” That got me to thinking.

You probably haven’t given much thought to the role that side dishes play. First of all, they can help balance out the nutrition of your meal. I’ll plead guilty to being very “main” focused (you can read that as “protein”). Making a smart choice about serving a seasonal veggie or a salad or a roasted root puree of some sort can support the main dish in a way that actually improves it. Think mashed potatoes and meatloaf, for example. Many really good sides require very little work and can be prepped and assembled while the main is cooking.

There is actually research that bears out the importance of side dishes to restaurant diners. A research company published a report in 2013 called…

The Starters, Small Plates & Sides Consumer Trend Report, which details the importance of side dishes in the consumer’s choice of entree. 36% of consumers stated they selected an entree based upon the accompanying sides, and 46% stated they were less likely to order an entree if it came with an accompanying side they disliked. In addition, about 45% of consumers prefer familiar sides over unfamiliar sides. Sides can make or break an entree.

So there you go. Of course, the same is very true in business. Every team has its “mains” but every team also needs its sides. I have rarely found any star manager in business who also didn’t surround him- or herself with a phenomenal bunch of people that might not have been stars themselves but served to make the entire team better. These folks – analysts, accountants, and others – are the ones who usually aren’t front and center but who make the business successful, just as the sides make the main shine and the meal a success.

Our job as managers, much like that of a skilled chef, is to figure out the accompanying sides. I’ve sat with many clients who point out after some business development star has come to pitch them that the “star” isn’t going to work on their business day to day. It will be the “sides”. The smart clients always asked about that, often wanting to meet the people who would be on the account day to day. I know I usually asked about that as well when I got pitched by an outside firm. If the sides weren’t very good, I’d usually pass on the rest of the “meal.”

Don’t ignore your team’s sides. You’re only as good as they are!

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The Right Questions

I was watching the Dems’ debate last night. I’m pretty much a political junkie and this has been an interesting few months as the Democratic candidates sort themselves out en route to a nominee.

As I was watching, I was reminded that the next year is really a very long job interview for a very big job. Watching the debate in that context made me realize that the moderators weren’t approaching it that way at all. They were asking the wrong kind of questions, at least right up until the last one about “someone we’d be surprised you’re friends with.” Let me explain because if you manage a business, hiring is one of the most important tasks you have.

If you’re still asking lame questions such as “tell me about yourself” or “where will you be in five years,” you really should leave the interviewing to someone else. The purpose of an interview is to find out things that aren’t on a resume but which have a huge impact on a candidate’s ultimate success or failure. In my mind, “smart” is the main thing I’m looking for along with intellectual curiosity. I spend my time trying to get answers that demonstrate a candidate’s possession of those qualities or lack thereof. To you, some other things might be important. You need to hone your questions to shine a light on the areas that are critical to you.

Don’t ask “yes/no” questions. Do ask hypothetical questions that reflect the reality of what will be the candidate’s day to day job. I used to test the candidate’s knowledge of my company to see if they really wanted to work there or if they were just looking for a job. “What did you find in your research about us that surprised you?” “As you were finding out about us, what questions came up that I might be able to help answer for you?” If the answers are vague or focused on things like salary or benefits, this is a person who wants a job and not a career. That’s fine, but it’s not what I want.

Asking the right questions can make all the difference in assembling a team for the long-term or constantly having to replace people who either leave for a better gig or who aren’t really qualified in the first place. The right questions get you the right people. You with me?

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The Dead Of Dining

I came up with today’s Foodie Friday topic this past week as I was dining out. Which of course leads to The Grateful Dead. If any of you are Deadheads, one thing you know is that when the band was on and in full flight they were magnificent. They could take you with them as they soared musically. Unfortunately, the odds of that happening on any given night were not close to 100%.

It’s the thing that frustrates most of us who listened to The Dead. You could go to a show never knowing if you were going to walk away uplifted or disappointed. The experience was inconsistent. They were the musical personification of the old Mother Goose nursery rhyme:

There was a little girl who had a little curl
Right in the middle of her forehead;
When she was good, she was very, very good,
And when she was bad she was horrid.

OK, back to food. I took a little mini-vacation this week to an island just off the North Carolina coast. It was lovely but because it is a relatively small island, there are limited dining options. One of these options was a place that serves Mexican food. The first time I dined there I had a lovely skirt steak but what struck me was how good the accompanying rice and black beans were. The beans were perfectly textured with a little smokiness coming from a piece of smoked pork tossed in the pot. The rice was billowy. I made it a point to return on another night.

The second night I dined there, the beans were bland and tough, as was the rice. In fact, the rice had a crunch to it, not like the lovely socarrat that forms in paella but from being undercooked and raw. Everything from the drinks to the entrees seems to have been tossed together with a minimum of care and thought.

It reminded me that one thing we need in business is consistency. Whether we’re serving food or figures, customers need to know that they can count on our product meeting a high standard each and every time. Employees and our team need to know that everyone is treated fairly and using the same standards. Unlike The Dead or this restaurant, we can’t miss the mark as often as we hit it. The only times we miss the standards we set should be those occasions when we move those standards up a notch. Make sense?

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