Monthly Archives: April 2010

Gift Horses

A golf ball.

No food-related posts today so I reserve the right to do an additional one next week! Instead, I want to report back on another “what are they thinking” moment I had yesterday. It’s another example of good marketing intentions gone horribly awry and instead of winning new fans, alienating a good customer. Continue reading

Advertisements

Leave a comment

Filed under Consulting, Helpful Hints

Check It Out

Snopes logo

As usual we’re going to avoid politics today but I’m going to use a piece from a political site to make my point, if you don’t mind.
A political site picked up a story that a blogger did recently which was an analysis of presidential rumors on the site Snopes.com. the link is there for those of you that want to read the source material which reviews the number of rumors floating around on each president as well as the percentages of those proven to be true. The point isn’t the politics of this – it’s that someone took the time to find out. Continue reading

Leave a comment

Filed under Helpful Hints

Right Here, Right Now

A medical/clinical thermometer showing the tem...

How are you feeling today? Is it the same as you felt yesterday or a week ago? I don’t just mean physically but also mentally. Did you have a good night’s sleep? Are you more awake as you read this than you were a couple of hours ago?
I’m asking because how we feel – our mental acuity, our mood, our aches and pains – effects how we interact with marketing. And that’s part of the problem. Continue reading

Leave a comment

Filed under Uncategorized

Service By Design

I’ve gone on at some length in this space about customer service and those companies that do it badly.  Today, I’d like to write about one that does it well and explain why I feel that way.  It’s nice to applaud rather than boo for a change!

I go on a golf trip each year.   I’ve also written about that band of brothers before but I don’t think I mentioned that one thing each guy brings is a gift for the others.  Generally these are relatively inexpensive – golf balls, pen knives – that sort of thing.  I think the biggest thing ever given to the rest of us was a cruise on the Inter-coastal Waterway one afternoon.  My contribution for the last few years has been a commemorative T-shirt of some sort.  I get them from a company named DesignAShirt and they’re the recipient of my applause today. Continue reading

2 Comments

Filed under Helpful Hints, What's Going On

Trust Me

UPC-A barcode

When I go to the supermarket, I use a hand-held device from the store to scan each item as it goes in my bag.  You swipe your shopper card when you first get to the store and a kiosk gives you a little ray-gun-like device which scans the bar code.  For produce you weight it and the scale prints a tag which you scan.  As you can see in this video, it’s pretty easy, it offers special savings on some items if you are using th wand, and it allows you to check out at the self-service and express registers in about 30 seconds, saving you quite a bit of time where I shop.  My wife asked an interesting question about these things and we got the answer yesterday as well as a good business lesson. Continue reading

Leave a comment

Filed under Uncategorized

Temper Temper

Cover of "Handle with Care: A Novel"

I love it when you guys suggest topics, especially at the end of the week when I’m usually kind of topic-ed out. It’s REALLY good when you tie it to Foodie Fun Friday because that kills two birds with one stone – it’s late in the week and it’s on topic!   So my sister-in-law Joanne sent me the following which is kind of self-explanatory but of course I’ll chime in. First, her note: Continue reading

Leave a comment

Filed under Helpful Hints, Reality checks

Moments of Panic

Don't Panic Badge

It’s interesting how often you think you’re the only one with a problem only to find out that you’re not alone and, in fact, might be quite normal. A dear friend and I were talking the other day and he mentioned his 5am nightly(?) wake-up in a state of panic. He, like so many of my friends, is self-employed and he never knows exactly what he’s going to bill in the future. He does, however, have a pretty good idea about what he needs to bring in so he doesn’t lose his house, health care, and a meal or two every day. Usually he spends a few minutes tossing and turning and gets back to sleep but not always. Continue reading

2 Comments

Filed under Uncategorized