Tag Archives: Consumer Goods and Services

Gift Horses

A golf ball.

No food-related posts today so I reserve the right to do an additional one next week! Instead, I want to report back on another “what are they thinking” moment I had yesterday. It’s another example of good marketing intentions gone horribly awry and instead of winning new fans, alienating a good customer. Continue reading

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Filed under Consulting, Helpful Hints

New Carts

I received an email from the pro at the golf club yesterday which was sent to the entire membership.  Not that I was planning on it, but he informed us that if we wanted to play golf today we’d have to walk the course since carts would not be available.  It seems we’re getting new ones.  That’s not a bad thing – some of the old ones had issues and you would occasionally find one stranded on a cart path where it had died mid-round.  But it isn’t really a good thing either, since maybe the focus should be on things like getting some sand in the bunkers so they’re playable or even filling the ball washers now that season has officially begun and there is a lot of mud on the course.  I know – great having me as a member, right?  But it’s  good business lesson (which, after all, is what these clubs are!). Continue reading

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Filed under Helpful Hints, Reality checks

‘Tis The Season

Happy Business Call

I’m sure you’ve been doing your holiday shopping, either on-line or in that ever so retro mode of going from store to store in person. I’m kind of a last minute person although now that we’re getting into the “last day for free shipping” window I’m getting more focused. The Mrs. has been at it fast and furious as well and she had an experience over the weekend which reminded me of a very basic business lesson that often gets forgotten during the holiday crunch time. Continue reading

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