It’s Foodie Friday and the topic this week is brunch. You might not have noticed, but having breakfast late is a thing. In fact, many restaurants are adding a specific brunch menu while all-day breakfast has contributed mightily to McDonald’s improved financial results. Consumer research shows the growth of brunch service in restaurants around the country as customers enjoy breakfast foods all day and night long.
(Photo credit: Wikipedia)
According to its 2017 MenuTrends report, Datassential reveals brunch was available at 4.9 percent of all chain and independent restaurants in the United States in 2016, compared to 2.0 percent of restaurants ten years prior. Over the past four years (2012-2016), brunch service in U.S. restaurants increased by 43.5 percent.
In other words, restaurants are catering (pun intended) to the desires of their customers for breakfast foods around the clock. I’m willing to bet your local diner has always served breakfast all day so this isn’t exactly a surprise or huge innovation. What is an interesting development is how many places have responded and added a brunch or all day breakfast menu.
Contrast this with a place I know that opened as a casual lunch business, got great reviews, but not enough business. The owner didn’t want to change his business hours to include early supper to take advantage of the increased foot traffic in the neighborhood after 5. He wasn’t able to make a go of it. The flaw wasn’t the food or the service or even the location. It was in not responding to the realities of the market and the opportunities those realities presented.
Your business might be making similar mistakes. What are your customers telling you? What are market trends showing? It may be overly simplistic, but if customers are enjoying breakfast foods all day long, your job, if you’re in the breakfast business at least part of the day, is to serve them all day as well. You can fight your competitors but you can’t fight your customers’ tastes! Make sense?
We closed on the sale of Rancho Deluxe yesterday. I lived in that house for 32 years (almost to the day) and it holds a lot of happy memories. The pictures you see are the view from the yard when we moved in and the day we moved out. As you can see, quite a bit changed. While the core of the house is pretty much how we found it, we added on a few times and changed the old kitchen into office space when we built the new kitchen/family room.
The core of the house itself is over 100 years old and, as with most older homes, wasn’t without issues. Over the years we replaced the furnace (twice!), the roof, fixed sills, removed asbestos, and landscaped. There were also hundreds of little fixes and improvements. We did all that without tearing down the original structure as so many in our town have done. We like to think we left it better than we found it.
That’s really the business point. We often get pulled into situations or projects where there is a lot of history that predates you. One approach that many people take is to just blow everything up and to start over. That ignores the good in what’s been done already. It can also cause a backlash from the people who invested their efforts to get things to where they are when you walk in. The challenge, both with old houses and old business situations, is to leave things at least a little bit better than you found them.
That’s not to say that some things are beyond saving. Sometimes a situation is in such disrepair that gutting it and starting over is the prudent and less expensive course of action. I think, however, that we often get more focused on a solution that may be more expedient and different as opposed to better.
Think about the things on which you’re working. Are you making them better or just patching things up so you can cross them off the list? Is the team happy with what’s being built or are you painting things a color that everyone hates but which was on sale at the store?
I’ll miss the old place while at the same time not missing the almost non-stop series of items on the “to-do” list. It protected us from hurricanes, blizzards, countless minor storms, withering heat, and freezing cold. I always felt that we had to protect it a little. I’m walking away knowing it’s better than I found it and hopefully in good hands for the next 32 years. Can you say the same about what you’re doing?
Foodie Friday, and the topic is disasters. Like anyone who does a fair amount of cooking, I’ve had my share of disasters in the kitchen over the years. No, I’m not talking about the time I dropped a full pot of soup on the way to the fridge. I mean those times when the best-laid plans of the cook, as Robert Burns said, gang aft agley – often go awry.
In my case, there is a seafood sausage that has become the stuff of legend amongst those who were (un)fortunate enough to have seen it made and attempted to eat it. There was also the time that egg rolls refused to stay rolled and sent the cook (that would have been me) into a utensil throwing rage since I was cooking for my new bride and my parents and was pretty embarrassed.
There is a business point within my true confessions today. First, each of these things was a learning experience. Second, each has become a story that’s been retold over the years. While our main goal in business shouldn’t be to avoid being a bore at cocktail parties, having a few self-effacing tales in your repertoire isn’t a bad thing. The bigger takeaway is the first point.
Disasters are often the result of pushing the envelope. Hopefully, they don’t originate in sloppiness or willful ignorance or haste but rather is boldly going where you’ve never gone before, whether in the office or in the kitchen. When we fail in the latter venue, there is always some take out food we can get to serve. When we fail in the office, we can use the experience to rethink how we plan, how we prepare, and how we execute so that it becomes a teachable moment and not a complete waste. Besides – you just got another great story to tell at the party where you’re celebrating your company’s latest success!