Tag Archives: life

Living For The Likes

I’ve been meaning to mention the thing that Instagram, Facebook, Twitter, and YouTube are all either testing or have deployed outside of the USA: killing the like count. They’re not eliminating the positive feedback (or any other kind) that people reading your content provide. What they’re doing is deemphasizing it by not showing total like counts. I, for one, am a fan and I’ll tell you why.

Actually, I won’t tell you. I’ll instead quote a Wired piece on the subject of living for the like and tailoring your message and tactic accordingly:

These tactics are attracting increased scrutiny, about their impact on the health of the internet and on society at large. Publicly measurable indicators—including views, retweets, or likes—are “one of the driving forces in radicalization,” says Whitney Phillips, a media manipulation researcher and associate professor at Syracuse University. It works both ways, she says. A user can be radicalized by consuming content and a creator can be radicalized by users’ reactions to their content, as they tailor their behavior around what garners the most interest from their audience.

Unfortunately for marketers, it also eliminates a metric that many marketers use to guide both their spending and their own content. While a minor disturbance in the marketing Force, they’ll get over it and move on to something else. My hope is that it destroys the “influencer” world. I’ve never been a fan and if this hastens its demise, I’m all for it. These are vanity metrics and not real measures of engagement which can be tracked in other ways. It’s also the final solution to those scam artists that sell fake “likes”.

The real issue for me is that many people – especially young ones – seem to develop feelings of inadequacy if they can’t generate sufficient “likes.” Maybe it even deters them from sharing anything in the first place and withdrawing.  For those of us that were there when all of this social stuff began, it’s been hard to watch it go from a great way to stay in touch with your friends and family to a weaponized space where trolls proliferate and it’s often hard to tell what’s real and what’s not.

I’m sure there are some selfish business reasons behind these moves while remaining hopeful that it’s really the start of the social media company’s coming to grips with all of the downsides of their worlds. When you like these screeds, do I see the counts? Sure. Do I change what I have written? In broad strokes, yes, but not based on the likes as much as on the overall readership and responses. In the 11 years I’ve been writing the screed, things such as a regular post on music (TunesDay!) and blogs about research (only rarely now) have gone because you don’t read them. Would I still write on those topics if I thought I could produce something that would interest you? Of course, likes be damned.

Live for today, not for the like.  You with me?

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Filed under Huh?, digital media

Unlucky Food

Happy Foodie Friday to all you triskaidekaphobics out there! That’s right – it’s Friday the 13th and those with a fear of the number 13 apparently aren’t the only ones with some fears this day. As it turns out, there is a whole host of fears about food, most of which I knew nothing about until I consulted the Googles. For example, did you know that chicken wings are unlucky to have on New Year’s Eve? It is because wings are believed to make your luck fly away from you and who wants that when you’re just starting a new year?

Who knew that some people consider lobster an unlucky food? I always considered myself pretty lucky when I could afford to get one at a restaurant, but some folks think that because lobsters can swim backward, they too are avoided on the New Year’s menu. The thinking is that swimming backward means you have messed it all up and you need to start over in life.

Cutting bananas, not crushing eggshells, and how you place your chopsticks are all involved in food-related bad luck beliefs. As it turns out, there are some things that we can take away from misplaced beliefs. Many businesses have had their products also suffer from beliefs based on rumors and not on facts. I think you’ve probably heard the one that KFC had to change their name from Kentucky Fried Chicken because what they began serving was not actually chicken. Like an email that circulated when this was a hot rumor said:

KFC does not use real chickens. They actually use genetically manipulated organisms. These so-called ‘chickens’ are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure. They have no beaks, no feathers, and no feet.

Oy. For you Coca-Cola enthusiasts, you’ll be pleased to know that Coke does not contain a bug-based dye nor has anyone ever died from drinking it while eating Mentos, both “facts” that circulated years back.  Neither P&G nor Starbucks are devil worshippers which some folks state as fact based on their logos. Bubble Yum doesn’t contain spider eggs.

You can laugh, but every one of those companies and dozens more has had to spend resources fighting “facts”, most of which wouldn’t have ever seen the light of day in the pre-Internet times.  As a business, it reminds us that monitoring social media is critical to stop things such as these from ever spreading. It also reminds us as citizens that training ourselves (and our kids!) to exercise critical thinking and pursue facts based in truth and not in rumor is paramount.

Friday the 13th? A full moon as well? Shouldn’t it really be Halloween?

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Filed under food, Reality checks, Helpful Hints

A Beautiful September Morning

I was going to write about something else this morning but then I looked at the calendar. Today is the 18th anniversary of what is arguably one of the most significant days in America’s history, one whose aftereffects permeate a lot of our daily life here in the USA. Many of them are big and obvious. Wars that have gone on for nearly two decades as a result of that day and the financial decisions we’ve made as a country to support them that affect everything. The sometimes scary and intrusive security measures we’ve taken at airports and elsewhere. The suspicious looks some folks give to others based on their clothing or appearance.

What 9-11 changed in me was something different. My strongest memory isn’t of the smell that wafted northward to where I worked in midtown Manhattan nor is it the incessant sirens as first responders charged into lower Manhattan to try and save lives. My strongest memory is of how beautiful the September morning was and how it’s hard for me 18 years later to experience a crisp, clear morning with a clear blue sky without thinking of that horrible day.

I used to commute via train to my job. That morning, I was heading to the office before catching an afternoon flight to SF with a group of my NHL peers to meet with a client the next day. We had actually switched our flight. We were going to go out that morning on what became one of the planes involved that day but that’s another discussion. I vividly remember coming up the escalator out the Grand Central and looking up at the beautiful sky as we rose. As I left the station, the cool air hit me and I might have even said out loud “what a beautiful day for flying.” No clouds, no wind, no NYC smells, just clear blue air.

Within the hour, the world had changed. A co-worker ran into my office saying a plane had hit the World Trade Center. I said it must have been a small plane and planes had hit buildings in NY before. We turned on the TV as the second plane hit and realized that this was not an accident.

The rest of the day is a blur of making phone calls to check on friends, receiving phone calls from people checking on me, wondering how I’d get home since the trains and other transport was shut down, and helping my staff deal with the day. The one thing that still won’t leave me though is the memory of leaving the station and walking to my office on one of the most beautiful NY mornings ever, a wonderful day for flying.

No business points today. Please think about those who were lost on 9-11 and those first responders who are still paying the price for their bravery.

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Filed under Thinking Aloud, What's Going On

A Yankee In Tailgateland

Not only is today Foodie Friday but it’s also the day before the college football season begins in earnest. While I’ve always been a fan of the college game, it wasn’t until I relocated down here in the South that I fully understood the passion and deep community involvement my neighbors have with their college football teams.

Photo courtesy Jonathan Ray

If you’ve read this screed for any amount of time you know that I root for the Michigan Wolverines. That said, I hold season tickets for NC State, one of the local teams. Frankly, given what I’m about to write, I’m not even sure that the tickets are necessary but it’s the only way to get a decent parking spot so you can TAILGATE!

Yes, I’ve learned the joy of tailgating, which is something Southerners appear to do not only at football games but damn near everything else from hockey games to concerts. I suppose some of them are pre-gaming a funeral as we speak…

In any event, tailgating is BIG business all across parking lots. I’d seen some of it when I went to games at Michigan, but it’s NOTHING compared to what goes on here. I suspect that a good number of folks really do just sit in the parking lot without game tickets and watch on TV. The food is sometimes your basic hot dogs and burgers but there are incredibly elaborate spreads too. At some southern schools, there are $25,000 spreads put on for hundreds of people as well as repurposed shipping containers made into tailgating palaces.

What’s the business point today? Had someone come to me for a business idea in my previous life in the sports business, I would never have thought to look at tailgating. I would have been missing a fantastic, and still growing, business. It’s a good reminder that we need to get outside of our little bubbles. Yankees don’t really have anything like this at games up north and although I went to dozens of venues in the South for games, I was working and didn’t hang out in the parking lot.

Our personal bubbles restrict the news we see, the information we digest and the decisions we make. It isn’t until we break out of them, either purposefully or by accident as happened to me with tailgating, that we grow. As people say to me when offering some odd-looking pregame snack, try it – you’ll like it!

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Back To School Again

It’s the time of year when the kids head back to school. I wish I could join them. Knowing what I know now, and more importantly, what I don’t know now, I’d make better use of my time there. Of course, like the quote commonly attributed to Mark Twain, I tried not to let my schooling interfere with my education.

I’ve written before what I think the only two things one needs to learn while in school, but to sum them up it’s the ability to:

  • Acquire pieces of information, figure out which pieces are accurate and synthesize your own ideas or opinions based on them;
  • Express those ideas or opinions clearly both verbally and in writing.

Does that make you smart? Not exactly although you certainly will sound a heck of a lot smarter. It does make you well-educated in the sense that you’ve obtained the most important skills education can provide. Smart, however, is an entirely different deal and I want us to think for a few minutes today about the different kinds of smart one can be regardless of education.

I’ve never made it a secret that I have a deep affection for smart people, especially those smarter than I am. I always tried to find job candidates who were, above all, really smart in every sense of the word. What do I mean?

First, there is the kind of smart where one is able to synthesize information and develop great insights. Yes, that kind of matched the first part of being well-educated. I’d couple that with intellectual curiosity, however, to make one smart.

Second is what many people would call educated. This is being full of information, what some might call book-learned. However, just because you can puke back a lot of facts, which might make you great at Trivial Pursuit or the trivia contest at your local tavern, you can’t really fool me that you’re smart unless you couple it with the other two parts.

The third part is being emotionally intelligent. As Wikipedia defines it, this is

the capability of individuals to recognize their own emotions and those of others, discern between different feelings and label them appropriately, use emotional information to guide thinking and behavior, and manage and/or adjust emotions to adapt to environments or achieve one’s goal(s).

In many ways, this is the most important of the three “smarts” in business since it’s the one that helps you behave optimally in areas like customer service, employee management, and partner relations. I know there are other kinds of “smart” – street smart that is probably the personification of Twain’s statement, IQ-smart, which is just raw brainpower to name just two, but I think my three are the ones most critical to business – and life – success since they can be learned and developed while most others one either has or doesn’t.

So as the kids head back to school, maybe this is a good time for each of us to think about how we can get smarter too. What do you think?

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Tasting Change

I was thinking, this Foodie Friday, about how my tastes have changed over the years. Years ago I would eat pretty much anything except beets. They reminded me, as my youngest daughter often describes them, of eating dirt. Now for a vegan, which is what my daughter is, to complain about any vegetable it really has to be bad. Somewhere along the line, I gave them another try and I really liked them.

My older daughter’s tastes have changed too. When she was a child she loved eggs and puddings. Now, almost 30 years later, she is revolted by the sight of eggs and won’t eat them unless they are a binding ingredient in a baked good. If they’re a major element in, say, custard or pudding then she will pass. Something about the texture and smell. Her favorite foods have become her non-starters. Of course, today she will eat just about anything else when she would have to be tricked into tasting anything new back in the day.

Tastes change. Look at the decline in soda consumption or the increase in sushi consumption (you want me to eat raw what?). It’s a given in any market, not just food. It’s incumbent, therefore, on any smart business executive to be open to change. I don’t know about your experience, but mine has been that most executives are not. They generally feel that sticking with what’s been successful will carry them forward, riding the horse that brought them, so to speak.

Ask yourself if you’re really open to change. Can you accept multiple perspectives on things and, more importantly, can you hold off on forming an opinion until you’ve heard some differing points of view? Do you always ask the same questions? That usually results in you getting the same answers. If you’re seeking change you need to ask something different. When was the last time you or someone in your organization tried an experiment? It’s like tasting a new food or, even better, giving something you’d thrown on the trash heap another taste.

I have a friend who has had a limited culinary vocabulary in that she’s not been exposed to a lot of different cuisines. She’s tried some things such as the chopped liver and gefilte fish that even hard-core fans of Jewish cuisine struggle with. She didn’t like them but the point was that she tried them. She was open to change.

I’m sort of in that process. I’m migrating out of the world of management and business consulting and into the world of franchise consulting. It’s been hard to give up the old stuff since I’ve had 40 years of doing it. Truth be told, I’m enjoying the new work a lot more. My tastes have changed but had I not been open to it, I’d still be in the same old rut. Is that where you and your business are?

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Filed under food, Reality checks, Thinking Aloud

When I’m…

Most of the time, this blog is about you, or at least about something that I think could be helpful to you. Today, if you’ll indulge me since it’s my birthday, it’s mostly about me, although maybe there’s something you could take away as well.

When I was 12, The Beatles put out the Sgt. Pepper album. It had a little ditty called “When I’m 64” on it. While to most of us the song was brand-new, it turns out it was one of the first songs Paul ever wrote and was in The Beatles performance repertoire quite early on (they played it when their amps went out). It seemed kind of hokey to 12-year-old me and the lyrics about being old and losing my hair seemed very far off.

Well, that was in 1967, and if you can do the math, it’s 52 years later. So let’s see – I was 12 and if add 52 that’s OMFG – I’m 64! Well, happy frickin’ birthday, old man. Yep, the future is now. My hair is mostly gone too. I don’t, however, ask myself if I’m still needed (nor do I have Vera, Chuck or Dave as grandchildren). I also realize the song is about getting old together and is sung by a young person. 64, by the way, is still pretty young. That said, may I impart a little wisdom from this almost-aged one?

I try to live in the moment. I’ve made an effort to stop looking back and wanting things to have been different and I try not to look too far forward because things happen each day that affect what the future might hold. That’s not as easy as it sounds, at least not for me. When I do look back, I try not to think of things I would do differently as mistakes but as lessons. I’ve always been a pretty good student and have never had to repeat a class so learning those lessons thoroughly prevents the outcomes I might change from happening again.

Like most of us, I’ve experienced unbelievable joy and unbearable sadness. The trick isn’t, as some folks say, not to get too caught up in either. I think experiencing them fully is the best (and worst) part of being human. It’s when we stop feeling and are emotionally dead to the world that we have problems. I just try to remember that the highs and lows will pass and while each of those extremes affects us in some way, the changes they bring make each day more interesting than the last.

Mostly, what I’ve learned is exactly that: it’s about constant curiosity and learning. Growth and wisdom come from that learning and we’re all in this together, like it or not. Helping others to grow and to learn, as I set out to do as a teacher 40 years ago and still do now in a different way, assures that the world answers the “will you still need me” question in the affirmative. Does that make sense?

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Filed under Helpful Hints, Reality checks, Thinking Aloud, What's Going On