Did you know that today is Census Day? Yes, I’m aware that it’s also April Fool’s Day although I would propose to you that not many people are in a pranksterish sort of mood at the moment. Most of the usual suspects – Google, for example – have foregone their annual pranks in recognition of the times we’re in. Good job, folks, especially since if last year you had sent around pieces describing how in a year we’re all locked up at home with most businesses either closed or severely affected, you’d be accused of going beyond what’s believable for a joke.
Anyway, have you filled out your census? It is actually the law, you know. More than that, it’s massively important since the census determines how many representatives each state gets in Congress and is used by the federal government to decide how much money to spend on key infrastructure, including roads, hospitals, and schools. You can do it online for the first time. It takes about 5 minutes. If you’ve not completed your form, go ahead and do so. I’ll wait.
The census is one of the smart things the Founders did when the wrote out the rules by which this country was going to be governed. I look at it as a reality check combined with forced planning. When you think about it, having to adjust reality based on facts is critical to any organization, especially one that claims to represent each and every one of us. It’s not just the government that needs to stop, count, and rethink either.
If there is one silver lining to the current pandemic, it’s that it’s allowing many of us to take a deep breath (6 feet from anyone, please), think about where we are in our professional lives and where we want to go. I’ve spoken with many people over the last month who are looking into business ownership. Some of them are doing so because they’ve lost their jobs and don’t want to be in that situation again. Others are evaluating it because they see an opportunity. Personally, while I think divorce lawyers and midwives will do very well when this is all over, those businesses aren’t exactly something you can jump into (nor are they franchised). I also think businesses involving cleaning, home repair, and remodeling will all do even better than they did when things were sailing along smoothly. You CAN jump into those and they ARE franchised.
My point here isn’t to get you interested in a franchise. It is to get you to use the time you’ve been given to conduct your own personal census. Heck, even if you’re working a full day from home, you’re not commuting to the office as you might have done. Use that time to take stock of what you want to be doing and how you’re going to get there if it’s not what you’re doing now. If this virus has shown us anything it’s that the world can change in a flash and the more we can control our own situation, the better off we’ll be. Make sense?
Part of the process in the franchise consulting I do is to acquire leads, just as it is in most sales-related businesses. I do that in a number of ways, once of which is through what are called “portal leads.” These are names, phone numbers, and email addresses, among other things, those interested parties have submitted to get more information about a particular franchise or just to speak with someone about franchises generally.
It probably wouldn’t surprise you to learn that some percentage of these leads are submitted by people surfing around late at night. Maybe they’ve been drinking or maybe they’ve had a bad day and are angry with their current job and are thinking about moving on or taking more control by investing in their own business. These folks don’t answer the phone or respond to emails. There is another tiny percentage of leads that have been submitted by people playing jokes on their friends, generally college students.
I got one of those the other day. The lead was in Norman Oklahoma although the phone number was a Dallas area code. Still, Norman is a college town so it wouldn’t be unusual for people to relocate there. Of course, when I dialed the number, the person who answered was not the person whose information I had. That happens sometimes too – often a typo when the person is typing in their number. The email worked, however.
I hadn’t heard back the next day so I sent another email explaining why I wanted to speak to them. This one came back with a curt reply: “please fuck off.” That’s an exact quote including all lower-case letters. It’s our topic today.
I’m from New York so I’m quite used to rude. My issue is that rude seems to be the new normal. If I was, as this fellow is, a senior at the University Of Oklahoma and was going to be entering the job market with my BBA in Finance and another BBA in Venture Management come May, I wouldn’t be cursing anyone out, especially not someone I don’t know. I appreciate the fact that I may have obtained his information through no fault of his own, but the reply and how he handled it is all on him. I realize that he doesn’t know me but I’m also relatively easy to check out. Maybe a contact with 40 years in business could be useful to him even if he’s not interested in a franchise?
The world moves quickly and at times we’re all under a lot of pressure. It’s taken me four years living away from New York to truly appreciate how far nice will get you. The old me would have tracked this kid down as well as forwarded his comments to the heads of his major departments, inquiring if this is how all OU seniors approach the world. Let’s all remember that privacy is non-existent and people with bad intentions can find you and make your life hell, as sad as that is. Maybe it’s the old hippie in me, but a little more nice in this world would be just fine with me. You?
I used to ride the commuter train to and from work every day. I did that for 25+ years. Usually, you saw the same faces standing in the same places on the platform in the morning. Going home, it was pretty much the same thing.
One morning, there was a commotion at the other end of the car I was riding in. Someone was on the floor and there was a fair amount of yelling. He’d had a heart attack and, we found out later, passed away. The image of that morning sticks with me.
Everyone has had a bad day at work, and when those bad days begin to follow one another closely, one’s thoughts turn to quitting. I know mine sure did, or at least to make a job change. Frankly, those were hard thoughts to have. I had jobs that paid well and a family for which I had to provide. Quitting is hard and making a big change is unnerving, almost as unnerving as seeing someone you rode that train with each day passing away.
Why do I bring this up today? I speak with a lot of people who are facing precisely this conundrum. They’re not happy and they know they need to do something but are afraid of making the leap. Maybe it dawns on them that life is too short to waste being miserable. Maybe they’re just bored and want to do something else. Having been in the same place, I sure don’t blame them. What I try to explain to them is that there is a middle ground. You can run your own business while removing a good chunk of the risk generally associated with doing that by investing in a proven business and following the path that dozens or hundreds of others have blazed for you with the brand. Those are what franchises are.
I talk to a lot of folks who have a knack for entrepreneurship but don’t have the right concept figured out. I help them identify one or two that will let them use their skills. Some folks want to invest in a franchise but they don’t want to quit their job to do so. That’s possible, but even in that least disruptive case, fear kicks in.
Quitting makes you uncomfortable. Fear prevents you from addressing your discomfort by reminding you that the status quo is safe even if it’s an unhappy place. Looking back 40+ business years down the road, I’m sorry I didn’t get off that train earlier. You?