Monthly Archives: March 2017

It All Comes Out In The Wash

I’m not quite sure what to make of our Foodie Friday Fun topic this week. It’s a piece I saw that discusses how someone invented a bag that you can use to cook dinner in your washing machine. Not, it’s not from The Onion. Apparently, the person who invented it was moved by a piece he saw about homeless people using the laundromat as a sanctuary of sorts. There, the homeless get water, clean up, do laundry, charge devices, etc. He wanted to add cooking to the list.

한국어: 유럽향 드럼세탁기 (모델명_F1047TD)

(Photo credit: Wikipedia)

The thinking behind this is that a washing machine is like a sous vide like environment in that it’s a water bath. The problem is that it really isn’t. An immersion circulator holds the sous vide bath at a constant temperature for any period of time required to cook the food. I did steak in mine last night holding the food for one hour at 126 degrees. A typical washing machine uses water that’s somewhere around 110 degrees, nowhere near hot enough to cook anything beyond very rare, if at all. The time a load of laundry is fully immersed in the hot water isn’t long enough either.

Putting aside the obvious problems, what I like about this is that it demonstrates outside of the box thinking. People cook on their car engines (mmmm – is that cylinder head in the potatoes?) and bake their lasagna in a dishwasher. Grilled cheese using your clothes iron? Why not! How often have you sat down to solve a problem and immediately discounted some of the more bizarre solutions out of hand? That’s something that happens a lot in group brainstorming sessions. My feeling is that no idea is terrible and no idea is great until they’ve been thought through and explored. In the case of the sous video laundry bags, I’d probably not have kept going, but the fact that they now exist has me asking myself are there any other purposes for which the technology can be used?

Ever used a microwave oven? It was a mistake, the by-product of radar research. Played with a Slinky? Another mistake. So were potato chips, chocolate chip cookies, and penicillin. While you may have some great ideas that turn out to be not so great, how can they be repurposed? Maybe the bad stuff will come out in the wash, leaving you with something brilliant?

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Filed under Consulting, food, Thinking Aloud

The Margin Of Error

One bit of my old life as a broadcaster that I seem unable to leave behind is the ratings. TV ratings – and specifically those from Nielsen – are the currency of the TV ad business and billions of dollars of media are bought and sold based on these numbers. What caught my eye this morning was the reporting of last week’s late night ratings and the analysis connected to the report. The writer did a good job dissecting the numbers except that they conveniently failed to mention one thing that should be instructive to any of us in business: the margin of error.

English: Graph showing weekly Nielsen Ratings ...

(Photo credit: Wikipedia)

What the author failed to mention is that there was no statistical significance between the reported audiences in any of the numbers that Nielsen was reporting. Since the numbers discussed in the piece were Adult 18-49 numbers, the reporting is based on a subsample of Nielsen’s panel, meaning that the margin of error is wider than on all the ratings as a whole. While I don’t have a rating book in front of me, I know there always used to be a disclaimer in every book explaining that the numbers it contains are only accurate up to a point. They’re estimates. When we’re looking at number this small (and the late-night numbers are in tenths of a point), it’s just as possible that the network reported in third place could, in fact, have more viewers than the network reported as in first place.

The point here isn’t to denigrate the ratings system (I’ll save that for another screed). The point is to remind each of us that almost every piece of data that we look at needs to be taken in context and with appropriate disclaimers. What I find helpful is to pay attention to trends and not to absolutes. The only numbers without a margin of error are those pertaining to actual money received and actual money spent, and even those are generally only snapshots of a moment in time.

The next time someone comes to you with a data point, ask about the margin of error or about any factors that could affect that data. New visitors to your website are up? What percentage of people routinely delete cookies and, therefore, seem to be new when they’re not. App installs are up? How many people deleted the app last week, was that an increase, and could the new installs, in fact, be reinstalls? See what I mean?

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Filed under Consulting, Helpful Hints

Getting Elected Isn’t The Win

The big news at the end of last week had to do with the withdrawal of a bill that would have changed the laws regarding health insurance in this country. If you’ve been here in the screed before you know that we don’t do politics, so I’m going to refrain from any commentary for or against what happened. There is, however, a pretty good business (and life) lesson to be taken from Friday’s activities.

One thing you heard over and over was that the folks who wanted to change the existing law had 7 years to come up with a plan that would be better. It took them 7 years to control both Congress and The White House, thereby assuring that their plan would become law, assuming, of course, that it was palatable to the members of their party. It wasn’t, and so it hasn’t (become law, that is).

What can we learn from this? That it’s easier to win an election than it is to find the consensus you need to run the government. Winning is easy; governing is hard. The same thinking applies to managing a business. Becoming a manager is easy; managing the business is hard.

I met with a potential client last week who had recently been promoted into his job. He’s a smart, young highly motivated guy. In the course of our conversation, he mentioned that he was having some trouble adjusting to his new role and was finding it difficult to get things done as quickly and efficiently as he wanted. I told him that I had suffered from the same thing 35 years ago when I was handed my first department to run. Getting the job was a lot easier than doing the job.

What does that mean for you? If you’re looking for that next promotion, you might want to focus on the challenges of preparing to do the actual work rather than the challenges of getting a promotion. Trust me: the powers that be will appreciate your focus on execution and that will increase the chances of that promotion.

If you’re running your own business, a focus on execution is a good thing as well. Satisfied customers are more important that finding lots of new ones. There are tons of studies that show that using resources to keep existing customers happy is more profitable that spending resources on finding new customers (it costs 5x more to find a new customer than to retain one!).

Getting elected or promoted to a position isn’t really the win. Getting stuff done, whether it’s in your cubicle or on the floor of Congress, is the real test, don’t you think?

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Filed under Helpful Hints, Reality checks