Monthly Archives: March 2011

Everything’s Different

I’m sure you pay attention to one sort of social stream or another.  Maybe it’s a Facebook news feed; maybe a list of friends or business contacts on Twitter.  I do, and what’s interesting to me is that often the age differences between some of the folks I follow come to the fore in a not very subtile way.  This happened the other day when the internet service went out in someone’s building and they wailed about not being able to get anything done.  I’m paraphrasing here but there was a shout out to us oldsters asking “how the hell did you get anything done without technology.”  Damn good question – thanks for asking. Continue reading

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Filed under Consulting, digital media, Reality checks

Welding On The Dealer Plate

Automobile dealership - service and repair are...

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I’m sure you’ve bought a car at some point or known someone who has (that ought to cover all the bases!). The last time I did so, I had a discussion with the salesperson about what value was assigned to the advertising for the dealership they were asking me to do. She was kind of taken aback and didn’t quite know what I was getting at. I asked her if the dealership routinely placed license plate frames with the dealer name and other information on every new car. She said “of course – it’s standard practice”. I told her my standard practice is to remove them in the parking lot before I drive off with the car unless I’m being paid to serve as media for her business. I know – selling me a car might not be worth it!
I raise the point because you might be thinking – oh, it’s just car dealers and no one likes them anyway. But it’s not. Continue reading

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Filed under Huh?

Heavy Research

Image representing Wired Magazine as depicted ...

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I tried to catch up on a backlog of reading over the weekend since I was in no shape to do much of anything else. One of the piles contained this month’s Wired Magazine and I had to good sense in the midst of my delirium to tear out an item that caught my eye. For those of you playing along with our home game, it’s on page 18 of the April 2011 issue and is called “Heavy Research.” Besides reminding us of a fundamental part of real journalism it also makes an excellent business point as well. Continue reading

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Filed under Helpful Hints, Reality checks