Monthly Archives: December 2008

Happy New Year!

umair shuaib.
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I’m a big fan of New Year’s Day.  Not only is there a lot of high-quality football (OK, and hockey) to watch but there are generally great leftovers and no rules on eating all kinds of bad snack food while you do your best speed-bump imitation on the couch.  Of course, I like it for other reasons as well. Continue reading

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Filed under Helpful Hints, Thinking Aloud

My I.T. Department

The A8N VM CSM, an ASUS microATX motherboard
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One of the joys of being self-employed and a one-man band is that I know the guys that run all the departments.  The head of finance is lost sometimes but he has good people to call.  The head of marketing seems crazy but he gets results.  The Chief Strategy Officer is a genius.  The travel office is a mess.  We outsource legal.  And then there’s I.T. Continue reading

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Filed under digital media, Reality checks

Happy Boxing Day!

In many countries around the world, Boxing Day is celebrated today. I’m not quite sure, given our primarily British roots, why we don’t celebrate it here is the USA although we do partake in one of its big customs, shopping. The day is often called St. Stephen’s Day (while this has nothing to do with anything, that’s also one of my favorite Grateful Dead songs), and it is based on the tradition of giving gifts to the less fortunate members of society.

I love the notion but why only one day? Maybe all of the changes coming to this country and the world will get us back to the notion of “we” over “me”. Sounds so 60’s retro, I know, but I’m finding it interesting how so much of what began in the 60’s and was written off (maybe killed off is a better term) is coming back. With our first president that was born in the 60’s (1961 – the year Kennedy was inaugurated – scary, isn’t it?) coming in to office, I think we’ll see even more of that happening.

Enjoy the day – hopefully the lines are long – the economy could use the boost!

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Pay Attention!

The title of this post is about the simplest advice I can give my clients. It’s SOOO easy to listen if that’s what you choose to do. Fabulous tools like Tweetdeck, the amalgamation of Google Reader and Alerts, and dozens of others are available to help you monitor your brand (and personal) reputation.  I’m always amazed at how many negative articles, blog posts, tweets, etc. aren’t accompanied by a subsequent comment from someone who is being criticized.  It may not change anyone’s opinion but at least your side of the story is out and you’ve turned a rant into a conversation.  Bravo for you!

There is no excuse to let other people dictate how you’re perceived. You and your company should be actively managing your reputations. The first step is to listen. The second is to act on what your hear.

That said, it’s time for me and you to listen to our families. Have a great holiday!

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Filed under Consulting, digital media, Helpful Hints

Who Are You?

On the Internet, nobody knows you’re a dog.  A classic cartoon, I know, but also a sad truth about a number of our interactions in cyberspace.  In particular, I’m thinking about Facebook, and a number of other social media apps out there which do very little proactively to prevent the type of crap about which I wrote yesterday. Continue reading

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Peek A Boo!

Facebook, Inc.
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You’d think that companies would learn.  You’d think that of companies engaged in digital media especially.  But I guess you, and I, would be wrong.  Because over the weekend I read about yet another company that thought it could pull one over on us all. Continue reading

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Filed under Consulting, digital media, Helpful Hints, Huh?

Continental Food

New Year's Eve fireworks in India
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Well, we’ve made it to the end of another week and, as is our habit, today’s post is about food. Today, however, I need your help with some.   Not with the food itself  but with some menu planning.  One of the traditions here at Rancho Deluxe is the preparation of a New Year’s Eve feast.  Continue reading

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