Monthly Archives: December 2008

The Rules

Photo taken by myself
Image via Wikipedia

You never know when you’re going to have an epiphany. The other day I was on a flight to Toronto which was unusual only in that it was only an hour late, not bad these days. As we were landing, the flight attendant reminded us that the use of cell phones while taxiing is prohibited in Canada, unlike the US where you can hear them fire up as soon as the wheels hit the tarmac. Unfortunately, most of the passengers must have thought we had landed in Cleveland since a lot of phones were turned on as we landed. And then the flight attendant spoke. Continue reading

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Art vs. Science

One of the hottest topics I find myself discussing with clients these days is Search Engine Optimization.  the reason for this is that the biggest challenge today, unless your name is Google, Yahoo, or MSN, is for people to be able to FIND your content.  Most trips to the web begin with a search of some sort so how your content bubbles up in natural search results (as opposed to paid ones) is important.  But I’m left with a weird feeling about it. Continue reading

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Applied music

Serpent in the V&A Museum, London.

I read something today that reminded me of learning to play a musical instrument. For those of you that have never had the pleasure, it’s an interesting process.  I play several instruments (not as well as I used to) and the thing that always stuck me was how hard it was to make something that you KNEW could produce beautiful music actually to do so. Continue reading

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Business Should Be Cooking Italian

cooking it down

Brief post to end the week, kids.  I was cooking dinner last evening- turkey meatballs in a spicy tomato sauce, thanks for asking.  But as I was stirring the pot, it dawned on me that many of the same principles of Italian cuisine correspond to smart behavior in business.  Continue reading

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Myopia

The rear-view mirror of a Mazda 626. It shows ...
Image via Wikipedia

Imagine yourself driving down the highway at 65 miles per hour.  Now imagine doing so while looking only straight ahead through the windshield.  No rear-view mirror, no use of your side mirrors, your side windows blacked out.  Kind of scary and very dangerous, with a high likelihood that you won’t see something that could fatally disrupt your little drive.  “But I wouldn’t do that,” you say.  I know.  So why do people do it every day? Continue reading

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Cost Isn’t Value

I read something this morning which I find to be disturbing. It’s a quote from Michael Roth, the Chairman of Interpublic. I’ll get to the quote in a second but the reason why I find it disturbing is that it reveals a fundamental flaw in the media world. It’s not something that’s new but it has had a negative impact for many years and that impact is only increasing. Continue reading

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Thinking Our Way Into A Depression

Clipart of bills and coins
Image via Wikipedia

There are dozens of media trade publications and hundreds (thousands?) of blogs writing about the media business.  For the past six months, nearly all of them have adopted this “world is coming to an end” mentality that seems to leave little choice for anyone selling online media but to drink heavily and abandon all hope of making your numbers. Continue reading

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