Apple used the slogan in its advertising “think different” years ago. Over time, I think we all can appreciate how that mantra, perhaps grammatically incorrect or perhaps not, has come to be reality in the types of products produced by Apple. I’ve always admired that much of what Apple produces isn’t original per se – there were mp3 players before the iPod, for example – but Apple manages to take a product sector as it evolves, marry it to better technology, and change everything.
What has me babbling like an Apple fanboy this morning? A piece of research on TV‘s of course, and a thought about how some research points to the need to think out of the box. Continue reading
