The big news at the end of last week had to do with the withdrawal of a bill that would have changed the laws regarding health insurance in this country. If you’ve been here in the screed before you know that we don’t do politics, so I’m going to refrain from any commentary for or against what happened. There is, however, a pretty good business (and life) lesson to be taken from Friday’s activities.
One thing you heard over and over was that the folks who wanted to change the existing law had 7 years to come up with a plan that would be better. It took them 7 years to control both Congress and The White House, thereby assuring that their plan would become law, assuming, of course, that it was palatable to the members of their party. It wasn’t, and so it hasn’t (become law, that is).
What can we learn from this? That it’s easier to win an election than it is to find the consensus you need to run the government. Winning is easy; governing is hard. The same thinking applies to managing a business. Becoming a manager is easy; managing the business is hard.
I met with a potential client last week who had recently been promoted into his job. He’s a smart, young highly motivated guy. In the course of our conversation, he mentioned that he was having some trouble adjusting to his new role and was finding it difficult to get things done as quickly and efficiently as he wanted. I told him that I had suffered from the same thing 35 years ago when I was handed my first department to run. Getting the job was a lot easier than doing the job.
What does that mean for you? If you’re looking for that next promotion, you might want to focus on the challenges of preparing to do the actual work rather than the challenges of getting a promotion. Trust me: the powers that be will appreciate your focus on execution and that will increase the chances of that promotion.
If you’re running your own business, a focus on execution is a good thing as well. Satisfied customers are more important that finding lots of new ones. There are tons of studies that show that using resources to keep existing customers happy is more profitable that spending resources on finding new customers (it costs 5x more to find a new customer than to retain one!).
Getting elected or promoted to a position isn’t really the win. Getting stuff done, whether it’s in your cubicle or on the floor of Congress, is the real test, don’t you think?
Chuck Berry passed this weekend. When I heard the news I mentioned it to a younger friend who asked “who?” That made me a little sad, but it also made me think about today’s topic, as did a couple of other things that transpired over the last few days.
(Photo credit: Wikipedia)
First, Mr. Berry. Chuck Berry, as you might have learned over the last couple of days of news, is one of the founding fathers of rock and roll. While you might not know him if you’re younger than about 50, you certainly know his music. Johnny B. Goode is a song any young rock musician has played, and it was a concert standard of dozens of bands from The Grateful Dead to Jimi Hendrix to The Rolling Stones. The Beatles had hits with Roll Over Beethoven and Rock And Roll Music. Many other bands either had hits covering one of his songs or stealing one of his songs and making one of their own out of it (The Beach Boys Surfin’ USA is Sweet Little Sixteen reworked, for example).
Anyone who has strapped on an electric guitar and rocked out sits on the shoulders of Chuck Berry, among others. Heck, he was a big enough influence on this kid that when I got my first electric guitar as I turned 13, I wanted a Gibson ES-335, the kind that Chuck Berry played.
It’s not just music history that got me thinking. The men’s and women’s golf tours each played tournaments this weekend that saluted key individuals in their history. The LPGA played the Founders Cup, which was established to honor the 13 original Founders of the LPGA. Several of those women are still living and sat by the 18th green. As the players finished, each one went to thank the founders personally. The PGA Tour contested The Arnold Palmer Invitational, a tournament hosted in years past by Mr. Palmer but which has morphed into a tribute to one of the men who made professional golf what it is today. Which leads to today’s topic.
What each of these things reminds us is that none of us stand alone in business. Our success rests upon a solid foundation, one that was built by many people. Our parents, our teachers, and our mentors in business are the obvious ones. There were also those who preceded us in our field, blazing the trail and making mistakes so that we don’t have to. You might wake up with a great idea for a new business or product, but I guarantee the seeds were planted by those who went before.
Maybe today is a good day to think about and examine the foundation upon which our success rests? It’s an even better idea to thank someone who built yours, don’t you think?
When I was a kid I became fascinated with magic. As I attempted to learn trick after trick, what became clear to me was that the primary skill of the magician wasn’t so much manual dexterity as it was the ability to draw the audience’s attention to something very specific. One magician called it “the manipulation of interest”. I think of it as misdirection and as it turns out there is a really business point to it as well.
(Photo credit: Wikipedia)
What a magician is trying to do is one of two things: either to get you to look away from what he is really doing for a split second or to reframe your perception so that you focus on a different reality, thinking that something has a lot to do with what’s going on when in fact it has nothing to do with it.
We see this in business all the time. Sometimes it’s benign, as when we’re distracted by a phone buzzing during a meeting. Sometimes it’s not so benign, as when the fine print of a deal is overshadowed by a blaring headline and attention-grabbing photo. I’ve been in meetings in which someone was completely unprepared for the topic of the meeting but managed to get the group distracted onto a side issue and he was never found out. You’ve probably witnessed something similar.
We can’t let distractions draw our attention away from what’s really going on. We can’t look at the obvious while the real business is going on elsewhere. More importantly, we can’t let others draw our attention away from something they’re doing that might have an impact on our business. We can’t let a nice suit distract us into thinking someone is successful – look at their track record. We can’t let someone’s ridiculous initial offer draw us away from our negotiating plan – maybe they’re trying to distract us through the misdirection of anger. We can’t let someone tell a lie as a distraction without correcting it but that also means we need to have facts at hand to avoid the misdirection.
Some folks are masters of controlling how others feel about and deal with them by controlling others’ focus. Don’t fall for it.
I’ve posted what follows each year for the last few on the days we celebrated the birthday of Dr. Martin Luther King. This was written in January of 2009 as we prepared to put President Obama into office. Last year I expressed my disappointment that we hadn’t come further over the last few years, given the election of our first African-American President. Like many, I’m doing my best to remain hopeful for the immediate future, despite some troubling incidents. But we keep dreaming, right?
(Photo credit: Wikipedia)
Last week was actually Dr. King‘s birthday but since we’re celebrating it today I thought I’d add my two cents. I’m old enough to remember him and while he didn’t light the fire of the civil rights movement in the US (I’d say Rosa Parks is that hero), he certainly brought the fire to life and tended it well until his assassination (and I remember that as well – how horrible a day it was!).
What inspired me, a young (then) white kid was his notion of bringing a dream to reality. OK, the words and delivery were pretty inspirational too, even when you read them off a page. Yesterday the Inauguration Committee had a concert on the very place where Dr. King gave his “I Have A Dream” speech to celebrate, nearly 46 years later, a big piece of that speech coming to reality. One can’t help but wonder what Dr.King would have felt and said – he certainly should still be alive – he’d just be turning 80.
Robert Kennedy said “There are those who look at things the way they are, and ask why… I dream of things that never were, and ask why not?” I think that’s great business advice as well, even if George Bernard Shaw had the notion before Bobby. Mark Twain wrote that “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
So today, I celebrate Dr. King’s dreaming of a better world and making it happen. Tomorrow, we can watch it become real. What are you dreaming of? Can it be real? Why not? Or better – why not!!
I’m in Florida this week helping my folks move. They’re moving into an independent living place where they have neither to cook nor clean. There is transportation to shopping and banks for them and activities available hourly. Not bad, right? Right, except I consider them to be very brave for having made the move. Let me explain, and let me also add how I think this can apply to your business.
(Photo credit: Wikipedia)
While my parents are both in decent health, there is no question that they are slowing down and less able to do things as easily as they once did. They recognized it but they were fearful of packing up two homes (one up north, one here) and moving into what my dad calls an old folks home. As a child, he was reared in an orphanage, so moving into an institutional setting stirs up stuff for him. My mom moved her mother into a place like this one and I’m sure that moving in herself stirs up a lot of memories. Nevertheless, they are making the move. I think they’re quite brave.
What does this have to do with your business? We often recognize that circumstances are changing and that the business is unable to perform as it once did. The easy thing is to keep on doing what we’ve been doing. The brave thing is to figure out what the right thing is – what the needed changes are – and to change our circumstances to make a better future. We can’t let our fears or our level of comfort keep us from putting ourselves and our businesses in the best possible circumstances to assure success.
Even though they were scared, they moved. Change is rarely easy but often necessary, in business and in life. What changes are needed in your world?