I went to a startup conference yesterday and something that I saw going on made me feel…well…old. But it also got me thinking.
I don’t know about you, but I like to take notes at these sorts of things. I’ve always done it, even before my brain stopped remembering what is was I had wanted when I’d walked into the kitchen to get something. When you’re getting hit up with a lot of interesting stuff on various topics all at once, I find that notes read later after the heat of battle had subsided help with context and perspective.
So there I sat, pen in hand, paper on lap. I didn’t bring a laptop although, in retrospect, that should probably be my habit in the future since my handwriting gets so little use that it’s deteriorated. It’s now less legible than most physicians’. Maybe that’s because I do use my laptop for notes when I’m in the office.
On came the keynote speaker. Several folks in the crowd looked as I did – pen, paper, and open ears. Other had their laptops fired up. In general, they were younger and geekier than the pen/paper crowd. But then came the phone folks.
As I surveyed the room, each time a slide changed, up went dozens of phones. They were taking pictures of the slides, not of the speaker. In fact, note-taking via photograph seemed to be more the mode than the way I was doing things. Combine those photos with some notes (there are apps that let you annotate the photos with notes!) and you’re all set.
So here are a few random thoughts:
- How many speakers are optimizing their slides for photo note taking? Very few, I’ll bet, yet that was by far the preferred method of note taking in the room yesterday.
- Has anyone studied the differences in remembering and/or understanding when you don’t actually write the notes? To this day, if I want to remember something I write it down. Not because I want to refer to the note but because the act of writing it down makes me remember it.
- Not one speaker offered to email their deck to the room. Obviously, that’s not a big deal if it’s a panel discussion, but there were several presentations. That’s a great way to gather a lot of data – who was there, for example – that might help you sell, hire, or find new connections. Maybe a missed opportunity.
- Kids in schools use computers almost exclusively in some places. I know the schools will sometimes teach Word and Excel (or their non-MS counterparts) but are they teaching One Note/Evernote/etc.? Learning how to learn is awfully important, right?
- Our brains are wired differently here in the digital age than they were 30 years ago. Like everything else, notetaking has evolved, and maybe not for the better. What do you think? How do you take notes?
I wrote last week about the new area in which I’ve begun consulting. Thank you, by the way, to all of you who both read the announcement and sent along your support.
The bulk of the people to whom I speak about investing in a franchise come to me via a system of ads. Some of the ads promote a specific brand and others just speak to the great opportunity buying into a franchise affords someone who is looking to work for themselves. Both types of ads generate leads. These are people who fill out a form and ask to be contacted. With me so far?
What’s struck me after contacting nearly 100 of these respondents is how few of them actually respond. I realize not everyone is going to answer the phone, but if they don’t, I leave a polite voicemail and send them an email as well. Obviously, they’ve provided the information. Most don’t respond to either, even to say “hey, I was bored late one night and I filled this out but I’m not really interested.”
You should know that I’m not selling them anything. My services are free. Like a realtor, I’m paid by the seller; in this case, the franchisor. Once I get them on the telephone, it takes only about 10 minutes for me to assess their needs and to figure out how we should proceed, so this process is neither time-consuming nor costly. They’ve taken the time to start the process yet they hit the brakes before it even gets going.
What’s the point for your business? Sometimes customers know they have a need but they’re afraid of solving the problem. For any of us, change is hard. For people who are unhappy with their lives, it can be crippling to believe that there is a better way on the other end of the phone or through the door to your business. In my case, most of these people want to change their lives somehow and I think they were channeling that when they filled out the form. When change came knocking at their door (or calling their phones), the fear kicked in. Any business faces that to a certain extent. Why don’t people go for physicals? Putting aside the cost, I think in part it’s because they don’t feel bad and they don’t want to know if something is wrong. If the states didn’t mandate auto inspections, how many people would routinely have a mechanic give it the once over as preventative maintenance?
Part of what we need to do as good businesspeople is to guide our customers. They may be fearful or reluctant. Remember that they wouldn’t be at your door if they didn’t have a problem big or small that they need to be solved. Your job (and mine) is to help them with that solution and a better life. Make sense?
This Foodie Friday, I want us to think about the thing that really makes food worth eating: our sense of taste. I was at a tequila tasting the other night (don’t judge – you’d be fine if I had said wine tasting) and the fellow conducting the tasting had the participants do something interesting. He asked us to dip our fingers into the tequila we were sampling and to place a dab UNDER our tongues. When we did so, a moment later we had a completely different taste experience than when we placed a drop directly on our tongues. The subtle sweetness of the tequila became evident while many of the more dominant notes for which tequila is often known didn’t immediately appear.
This got me thinking. You probably know that the old myths about our tongues having different “regions” of taste have been disproven (and it’s easy to do that yourself). You might not know, however, that without saliva you can’t taste anything. That’s easy to prove yourself as well. Just dry off your tongue and put some food directly on it. You probably won’t taste anything at all. Have a sip of water and try again. There’s the taste! I’m sure you’ve also had the experience of not being able to taste when you have a cold. 80% of taste is related to smell – the flavor of something happens when the tongue and the nose combine their work in your brain.
What does this have to do with business? Quite a lot, actually, My thinking is that when I put that dab of tequila under my tongue, it merged with my saliva, which comes from under the tongue. It then traveled to my taste buds, diluted by amylase, an enzyme that acts on sugars and other carbohydrates, which is found in saliva. That’s why the sweetness came out without a lot of “heat”. Approaching the tequila from a different place resulted in my understanding of its true nature. It’s actually made from a sugary liquid (you’ve heard of agave nectar, I’m sure). That’s the business point.
What if we approached an old problem from a different place? That’s a far more difficult thing than just placing it under your tongue instead of on top, but it does point out how we often have different experiences and better understanding if we can find a way to do so. Wherever that “under the tongue” place is, we can use it to remove factors that might be blinding us to a problem’s solution or to understanding something.
I left the tasting with a much deeper understanding of tequila. I don’t even have a headache today despite having quite a few tequila tastes over the course of the tasting. Learning doesn’t give me headaches, I guess. You?
This Foodie Friday, it’s all about the humble burrito and what it can teach us about business and life. I’m sure you’re familiar with the burrito. As we know it here in the USA, it’s a rather large tortilla filled with meat, beans (usually refried), cheese, sometimes rice, sour cream, guacamole and often more. You need to be a “little burro” to carry all of that!
Here’s the thing though. Burritos in Mexico are a totally different matter. They generally contain one thing, usually a protein. Maybe it’s shredded pork that’s been cooked for hours in a mojo. Then a sauce of some sort is added and the meat is placed, with or without refried beans, into a tortilla, usually flour (corn tortillas are generally smaller and better for tacos or flautas). It’s much simpler but this simplicity does a few things.
Each ingredient must be perfect because the flavors of each is a point of focus as you’re eating. You can’t hide bad meat behind a lot of cheese and sour cream. Your seasoning must be aggressive or the dish will be bland. After all, it’s wrapped in a bland tortilla that can tend to deaden its contents. In short, the Mexican burrito mirrors some of the world’s great dishes – simple ingredients but complex flavors. Think cacio e pepe – pasta with cheese and pepper. Like the burrito, it’s not about difficult techniques or hard to find ingredients or even complex timing like a souffle. Instead, it’s about having the patience and skill to bring out the best in your materials and the confidence to present them to stand on their own.
That’s a great lesson for those of us in business. Too often we hide behind buzzwords or present materials in a way that hides the basic thoughts we’re trying to convey. How many powerpoints have you seen with 50 words saying what 5 could have said? We try to make what we’re doing exceptionally complex instead of trying to simplify it. We add the unnecessary toppings – not guac and cheese and sour cream but hard to read contracts and user agreements or black-box systems that add nothing but cost and marginal improvements.
The next time you’re in a meeting, think of the humble Mexican burrito. Keep it simple but make each piece spectacular. The ingredients of your business – the people, the business model, the systems – must all be the best and you’ve got to combine and season them to make them better. Not more complicated and not hidden behind unnecessary glop. Make sense?
It’s Yom Kippur, the holiest day of the Jewish year. This was a post from several years ago. As I read it over, looking for inspiration for something to write on the subject of change and business based on the holiday, I realized that I had expressed my thinking pretty well in the earlier post. Those of you who celebrate the holiday are probably not reading this until sundown (I scheduled this yesterday in keeping with the spirit of not working on the day). Whether you do or don’t celebrate, I hope you’ll take a moment to reflect.
Yesterday was Yom Kippur, the holiest day of the Jewish year. For those of you unfamiliar with the holiday, it concludes the 10 day period at the start of the Jewish calendar – Rosh Hashanah – head of the year – during which all Jews are supposed to reflect upon the past year and examine how they’re going to change their lives going forward. One also seeks forgiveness from those against whom he has transgressed – both those of this earth and higher powers. There is a lot of other imagery connected with the period – inscription in the Book of Life being a big one – but I think there’s something each of us can take as a business lesson in a non-denominational way.
We all get off track. Sometimes it’s in little ways like eating badly or drinking too much. Sometimes it’s in big ways like alienating our families or hurting friends who love us. The concept in Judaism of repentance is called Teshuva which means “return”. I love the notion of coming back to one’s self as well as to the basic human tenets that are common to all religions and peoples.
We can take a period of reflection and “return” in our business lives as well. The most obvious way is for us as individuals. Who have we alienated this year? What client have we taken for granted? But it a bigger opportunity. How has the business diverged from the mission? Why have we stopped getting better and are just marching in place? What can we be doing to grow our people but are ignoring?
We ask those kinds of questions from time to time, but I guess I’m suggesting that it become a more formal process. Set aside a period every year for “return” thinking. A period of repentance? Maybe, in some cases. But in all cases a chance to change. A chance to regret past bad actions and to vow not to repeat them. Most importantly (this is true in the religious sense as well), to correct the transgression. To apologize. To make restitution. Whatever is right and lets everyone move forward with a clear conscious and a vow to do better.
Sound like a plan?
One more bit of thinking today as Hurricane Florence approaches the Carolinas. While it’s easy to see the eye of the storm in the satellite photos, the message here on the ground is that there is no “I”. Let me explain and tell you why it’s relevant to your business as well.
Riding this thing out seems to be a communal effort here. My neighborhood has a closed Facebook group and it’s been overwhelmed with offers from neighbors offering to help one another with everything from cleaning up yard waste to clearing storm drains to fixing generators. There are constant reports of where there is bottled water or gas available to buy (both are hard to find) as stores’ stocks are replenished. In short, while everyone is looking after their own storm prep, they’re doing so with an eye to the community as a whole.
That’s something that gets lost in business sometimes. Each of us is very focused on our own success and we sometimes lose track of the whole. I don’t just mean the entire enterprise (how well is the business doing) but also of our co-workers (how well are the people doing). Too many of us are selfish. We spend time self-promoting. We try to climb over others on our way up the ladder, not recognizing that doing so creates the envy and resentment that can poison an organization.
The truth is that while of course business is competitive, at its best it’s also collaborative. You can’t succeed, either as an individual or as a business, without the trust and support of others.
We’ll get through this storm just as we did the last one. That, in part, will be due to good preparation and help from one another. As with the storms that happen in business, it’s much better than trying to ride it out alone, don’t you think?
According to a piece published by the BBC, scientists have found that goats are drawn to humans with happy facial expressions. There was a study done in which researchers showed goats pairs of photos of the same person, one of them featuring an angry expression, and the other a happy one. The goats overwhelmingly went to the picture of the happy face. They also spent more time examining the happy face photo (we social scientists might call that better engagement!).
Notwithstanding whatever application this has to working with goats, all I can say is DUH! Who among us walks into a bar and heads for the person with a scowl on their face when there are smiling people about? My grandmother would call them farbissinas – sour pusses – and it was about the worst thing she ever called anyone.
Happy people are better businesspeople. Happy people tend to be honest, they tend to be nice, they tend to cooperate, and I think they have more emotional intelligence. All of those things make for better team members. They play well in the sandbox with the other kids, which is one of the most important things I used to look for when hiring.
You can’t be happy if you hold on to grudges. By doing that you’re focusing on the past rather than on today. It’s hard to be happy if you worry about every little thing (sweating the small stuff) when you should be focusing on the things that matter and that you can control. There is nothing wrong with being detail-oriented (in fact, it’s a great trait!) but the details should pertain to those big things. Optimists are generally happy, even in the face of bad things happening. People who attack the problems that arise as challenges and not as…well…problems tend to be happy too.
All of those characteristics make up the kind of folks we should want on our teams. Maybe I’m more of an old goat, but I gravitate to happy people. You?