Tag Archives: Radio

Same Old Same Old?

Image representing Pandora Media as depicted i...

I don’t get what all the fuss is about.  Or maybe I do.  See, lots of folks seem very disturbed by the fact that they’re doing the same old thing in new and different ways.  Sort of like when you get a new TV and the remote is different.  You’re doing the same old thing but in a different way.

“Get to the point, bozo.”  Right.  Radio’s the point today, the oldest of our broadcast media. It’s changing more than the others.  But it’s still the same. Continue reading

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Filed under Consulting, digital media

Right Here, Right Now

A medical/clinical thermometer showing the tem...

How are you feeling today? Is it the same as you felt yesterday or a week ago? I don’t just mean physically but also mentally. Did you have a good night’s sleep? Are you more awake as you read this than you were a couple of hours ago?
I’m asking because how we feel – our mental acuity, our mood, our aches and pains – effects how we interact with marketing. And that’s part of the problem. Continue reading

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Amuse Yourselves

Amish children playing baseball, Lyndonville, ...

Sorry about being away for 2 days – duty calls, kids – not that I don’t feel as if I have an obligation to you! In any event, as I was flying about I started to think about the differences between how entertainment used to work when we were kids and how it works now.  It’s a lot more than the differences between lean back and lean forward.  It’s changed not only the nature of how we consume things but what those things are. Continue reading

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Filed under digital media, Thinking Aloud