Happy Foodie Friday! One thing I’ve learned in my franchise consulting is that people have a fascination with the food business. A significant percentage of the candidates I speak with want to invest in something food and beverage related. I’m generally fairly blunt with them, reminding them that it’s often a business where you’re open for 14 hours a day and are really busy for about 90 minutes. The margins aren’t great, the labor is often unskilled and sketchy, and there are liability issues hanging around everywhere.
Today it’s those 90 minutes I want to talk about. The really busy time. It’s incredibly stressful from what I remember of my days working in foodservice. The stress precipitates everything from accidents caused by rushing to fistfights. It’s not for the faint of heart! That’s why I was happy to read the following this week:
Chipotle Mexican Grill will be providing access to mental healthcare and financial wellness for more than 80,000 employees in 2020 through Employee Assistance Programs and enhanced benefits offerings. This is just one of the many ways that Chipotle continues to enable its workforce by offering world-class benefits.
By simplifying access to mental health benefits and identifying work-related risk factors, Chipotle is trying to minimize the effect of mental health in the workplace.
So many good things here. First, I’ve worked for bosses to whom employees were disposable cogs in the business machine. Someone burns out and isn’t getting it done? Replace them and move on. It’s frustrating as hell when you don’t share their attitude but your hands are tied with respect to offering a solution to the stressed-out team member. Having also worked in places with an Employee Assistance Program I can tell you that they can be literal lifesavers and well worth the cost.
Second, you probably haven’t forgotten that Chipotle had some issues with e.coli a couple of years ago. You know you have a problem on your hands when research showed that 22% of all respondents and 32% of those who don’t currently eat Chipotle said that “nothing” would make them want to visit more often. The food issues have been fixed but the bad taste lingers. Demonstrating concern for your employees is part of rebuilding the brand. Happy employees don’t make stress-related mistakes that lead to bacterial contamination, right?
You can never go wrong doing right for your staff. As a manager, they are your eyes, ears, hands, and voice. Keeping them happy and healthy is doing the same for your business.
I was watching the Dems’ debate last night. I’m pretty much a political junkie and this has been an interesting few months as the Democratic candidates sort themselves out en route to a nominee.
As I was watching, I was reminded that the next year is really a very long job interview for a very big job. Watching the debate in that context made me realize that the moderators weren’t approaching it that way at all. They were asking the wrong kind of questions, at least right up until the last one about “someone we’d be surprised you’re friends with.” Let me explain because if you manage a business, hiring is one of the most important tasks you have.
If you’re still asking lame questions such as “tell me about yourself” or “where will you be in five years,” you really should leave the interviewing to someone else. The purpose of an interview is to find out things that aren’t on a resume but which have a huge impact on a candidate’s ultimate success or failure. In my mind, “smart” is the main thing I’m looking for along with intellectual curiosity. I spend my time trying to get answers that demonstrate a candidate’s possession of those qualities or lack thereof. To you, some other things might be important. You need to hone your questions to shine a light on the areas that are critical to you.
Don’t ask “yes/no” questions. Do ask hypothetical questions that reflect the reality of what will be the candidate’s day to day job. I used to test the candidate’s knowledge of my company to see if they really wanted to work there or if they were just looking for a job. “What did you find in your research about us that surprised you?” “As you were finding out about us, what questions came up that I might be able to help answer for you?” If the answers are vague or focused on things like salary or benefits, this is a person who wants a job and not a career. That’s fine, but it’s not what I want.
Asking the right questions can make all the difference in assembling a team for the long-term or constantly having to replace people who either leave for a better gig or who aren’t really qualified in the first place. The right questions get you the right people. You with me?
I left corporate America at the end of 2007. In the dozen years since I’ve worked for myself. Oh sure, I have always considered the clients for whom I consulted to be my bosses, but at the end of the day, I was on my own.
If any of you have been, or are, in a similar circumstance, you know that it’s both a liberating and terrifying feeling. There is the freedom to spend a beautiful day at the beach or on a golf course instead of working. After all, you’re the boss. Along with that freedom, at least for me, there was always guilt that I had taken the day to play or run errands rather than grinding it out as I had done for the 30+ prior years of my business life. I guess the Protestant work ethic applies even to Jews…
While I’m still working for myself, the last year I’ve not been BY myself. As a franchise consultant, I’m a part of a much broader network of several hundred other coaches. We share information, I have access to ongoing education about franchises and how to do my job more effectively, there is someone doing collections for me, and the network actually even finds leads for me if I want. I’m in business for myself but not by myself, as is the case with any franchise.
Candidates (people considering investing in a franchise) sometimes ask why they should go with a franchise instead of using their capital to start up their own business. The statistics answer that question for me. 90% of new businesses fail in anywhere from the first five years to as little as the first four months. 90% of franchises are still in business after five years. There is a reason for that, which is that you’re investing in a proven concept. The mistakes have been made, the operation has been refined, marketing plans have been tweaked, and all of that is being handed to you as part of your investment along with training that can last from a few days to weeks, with ongoing mentoring and education for much longer. Pretty spiffy, and a route I wish I had taken a dozen years ago instead of trying to figure it all out on my own.
So what can go wrong with a franchise? I think the two biggest sources of problems are when franchisees don’t follow the model or when they are undercapitalized. In the first case, ignoring the model is basically throwing away what you paid for and diminishing your success rate quite a bit. In the second case, ANY business will fail if it’s undercapitalized no matter how well-run it is. Counting on immediate cash flow to support the operation (or your ability to eat!) is short-sighted. That’s why franchising makes even more sense since there is a track record of what capital is needed to get the business up and running for the first few months. It’s actually so clear that the franchises put those costs in their Franchise Disclosure Document (item 7) and those are numbers I have and discuss with folks as they are looking at investing.
Being in business for yourself is great. It’s even better when you’re not by yourself. I can show you how to make that happen for you. Just click here and let’s get started.
I spent some time last week speaking with a fellow who is trying to change his life. I meet a lot of those folks in my franchise consulting role. They’re tired of working for someone else and want to invest what they’ve saved in creating a new, better life for themselves and their families.
One thing we talk about early on in the process is the skill set the candidate is bringing with them. Have they managed people? Do they like selling? Do they know about technology? It’s not that any skill set is better or worse. It’s simply about identifying what they bring beyond financial resources as we examine the hundreds of possibilities out there.
The fellow I spoke with last week works in auto repair. He’s a “body man.” Unfortunately, many of the auto body repair franchises are well beyond his financial abilities so we talked about some others. I also brought up a franchise that’s involved in drywall repair. He said he didn’t know anything about drywall and he didn’t have those skills. I reminded him that this, like most other franchises, offers a lot of training but putting that aside, I asked why repairing drywall is that much different from repairing sheet metal. He’s now considering the franchise but it raised a good point that we all need to remember.
Many of us focus on the trees and not on the forest. We think about learning a skill in a vacuum instead of the broader application that learning may have. Learning to code, for example, can teach project management, since you can’t perform either one well without a great plan and a flow chart of sorts. It’s also a good reminder that learning the “broad” skills of communication, problem-solving, and teamwork have application across the board. That’s why so many of the business opportunities I deal with emphasize they want candidates with those skills and will train them on the specific skills needed to be successful.
Unlike Napoleon Dynamite, we all DO have skills and most of us have more of them than we think. What are yours?
One episode that has stayed with me for many years involved a young employee that I managed. Like most of the folks I hired, he had a lot of raw talent in the areas that you really can’t teach – excellent intellectual curiosity, a good work ethic, etc. As I saw it, my job and that of his immediate supervisor was to develop that raw talent over time.
When review time came up, he asked me when he’d get made a VP. He had been with us about 6 months and had been out of school for about 18 months. Now, most of the people who achieved VP rank were 10-15 years older than him and used those years to develop their work skills to a point that was light years past where he was. I asked him why he thought he should be made a VP and he went on about having paid his dues and that he knew as much as many of the VP’s he’d met.
He was a perfect example of something called the Dunning-Kruger effect, in which people fail to recognize their own incompetence. I see it on the golf course all the time as my playing partners will often try to hit shots that they might be able to pull off 1% of the time or they overestimate how far they actually hit the ball and come up woefully short of their target. The kid was a business example, one with which I’m sure you’re familiar.
Have you ever walked out of a meeting in which someone thought they were being brilliant while it was obvious that they really had no clue about the subject matter? The sad fact, borne out by research, is that the most incompetent individuals are the ones that are most convinced of their competence while the most competent people often underestimate their competence. I’m a believer in knowing what you don’t know and in not assuming that just because you’re smart and very knowledgeable about one subject that you can translate that into expertise in another area without doing the work to understand that area.
It’s not just stupid people who don’t know they’re stupid. Entire organizations can behave this way, believing that they can get beyond their core competency and into another business sector with equal success. Management sees that the business has a good year and deludes itself into thinking the organization is performing at peak efficiency when competitors are actually doing better and are gaining share.
We need to be on the lookout for Dunning-Kruger everywhere. For businesses, use an independent standard of measurement, hopefully, something that’s reflective of your entire industry. As individuals, a little humility and getting outside your own bubble helps to keep your perspective. That kid didn’t make VP and in fact, ended up leaving the organization to a higher level job from which he got fired. He Dunning-Krugered himself to unemployment. I’m sure he was convinced it was due to something other than his own incompetence. You’d never make that mistake, would you?
As I mentioned in this space a few weeks back, I’ve begun a new line of consulting involving matching people who are looking to take charge of their business lives and invest in a franchise of some sort with the right franchise for them. So far it’s been interesting work and today I’d like to share a few things I’ve found in this work that I think are applicable to other businesses. By the way, if you’re one of those people who want to be a corporation of one, click here to check out how I can help (end of gratuitous self-promotion).
Many of the things that come up are points that apply when you’re hiring or interviewing for a position yourself. The first is that of shared beliefs. Nearly every franchise gives me a listing of what their ideal candidate looks like. In many cases, they’re not looking at a technical skill set. You can be taught how to refinish a countertop or to run an afterschool program. Instead, I see things such as “belief in helping a community of learners” or “possess a passion to own a senior-focused care company that largely stems from personal experience caring for others.” You can’t teach those things. When you’re hiring, ask yourself if you’re more interested in someone who knows Excel inside and out or someone who will be a supportive member of your team and play nicely with the other kids in the sandbox. I always opt for the latter since I can teach the former.
Another thing that comes up a lot is that of a franchise’s record of success. How well does their system work? What are the financial results that prove it? If you’re looking to take a job because it’s more money, you’re overlooking the fact that the company may be hiring because people are leaving a sinking ship. How long have the current employees been there? Have they come up through the ranks? Why have people left? It’s relatively simple to find out how a company is doing, both from a financial and an employee-relations perspective. Take the time to find out. A larger paycheck is of lesser value if you’re miserable every day.
Finally, I try to help the candidate set realistic expectations about what their prospective business will be about. Very few people like surprises in business. Don’t oversell the job or the company if you’re hiring. Hopefully, you have a great story to tell and you should let the facts and track record speak for themselves. Keep the promises you make. If your expectations don’t align with the company’s or the candidate’s, there’s going to be a massive problem.
I always remind candidates that franchises are awarded, not sold. It’s a mutual job interview, not a business for sale off a shelf to anyone with the resources to invest. Your staff and your career should be treated the same way, don’t you think?
One thing I learned after I began managing people many decades ago is that even though it’s called “work,” it doesn’t have to seem that way all the time. Since I was still pretty young (24) when I got my first managerial responsibility, I still placed a good deal of emphasis on having fun as well as getting the work done. In fact, most of the time when problems arose it was because I had failed to act in a way that would be how I would want my boss to act or that I’d forgotten that for most people, work is what they do and not who they are. Let me explain why remembering to have fun is just as important as remembering to get things done.
I felt I was running a benevolent dictatorship. What I mean is that most decisions were mine because I bore the responsibility for them to the powers that be whether I had made them or not. However, I rarely took those decisions in a vacuum. I got input from my team and always encouraged them to voice their opinions. They knew that I might not decide to do things the way that they wanted but that I’d listened and considered their thinking on the matter.
That’s part of having fun. It’s letting every member of the team feel valued. It’s taking what we were doing together seriously but not taking ourselves so seriously. I read somewhere that great leaders are ambassadors of happy. I like that, especially since I’ve worked for a few bosses to whom “happy” and “staff” were never words that intersected.
People have fun when they know what to expect from their leader. When leaders make a conscious effort to have fun, whether via silly signs or self-deprecating humor or through the constant appreciation of the good work of each person on the team. That’s when “work” becomes a place that’s a lot more than a job or a paycheck. Ask yourself, “are we having fun yet?” Ask your team too. Are you? Are they?