Tag Archives: Golf course

Golf Economics And You

Here we are at Monday again and of course I spent a chunk of the weekend playing golf.

United States Golf Association

 (Photo credit: Wikipedia)

As you know, I think we can learn an awful lot about business (and life) from the game and I came across an article this morning that’s a perfect example of that. It’s on the USGA website and was written by an agronomist about course care in challenging times.  What caught my eye is that he writes about a new business model for the game and of course that sort of thinking is exactly what we try to do in this space.

If you’re not familiar with what’s going on in the golf business, it’s a mirror of many others.  The number of folks playing (the customer base) is down, those who do play are playing less (consumption), and the costs of maintaining and operating the business are always going up.  Sounds like a lot of other industries.  So let’s see if what he suggests might help some of those businesses.

First, he talks about making a difficult game easier.  The USGA has a “tee it forward” initiative which encourages players to play from tees more appropriate to their skill level (which also speeds up play).  The piece also gets into removing long rough and getting rid of many bunkers (sand traps) that make it hard for less-skilled golfers.  While I have mixed feeling about that as a golfer, I do think that any business needs to take a hard look at barriers to usage.  Playing golf badly is no fun just like spending hours trying to decipher a PC problem or fix an issue with your car can make veins pop out of your neck.  Game manufacturers have long known this – almost every game offer the ability to set the difficulty level.  How can you do that in your business?

Next he talks about controlling costs.  In golf’s case it’s actions such as not cutting grass in some areas – there are out-of-play areas adjacent to tees that are mowed, irrigated and fertilized and acres of turf can be removed from many golf courses without altering the golf experience.  It reminded me of a legendary story about the early days of Capital Cities Communications and how they were so cost-conscious they only painted the sides of the buildings that faced the roads.  Where can you look at costs without impacting your product?  It needs to be a regular evaluation.

Finally, he talks about using alternative grasses which will cut maintenance and stand up better to heat, etc. which provides a better play experience.  This too is a great point for any business.  While the product may not change (the game is the game!) making it a better user experience is a constant.  No one likes to play a burnt-out golf course jut like no one likes any experience that doesn’t meet the brand promise that got them to the product n the first place.  Lt’s put that on our “to do ” list as well.

What else can you come up with?  Do you like what the author is saying?

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In One!

A golf ball.

Image via Wikipedia

I have a confession to make.  I took the morning off to play golf before the horrible weather hit since it doesn’t sound as if we’ll be able to play this weekend at all.  There was nothing on the calendar; no one is awaiting any input from me.  I shouldn’t feel guilty about it especially since my boss was fine with it (oh wait…).

As it turns out, it was one of the best things I could have done for my spirit and I want to talk about that today instead of food.  I realize that food can be spiritually uplifting as well but let me explain. Continue reading

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And Now For Something Completely Different…

Carnoustie Golf Course. The championship cours...

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I woke up this morning and landed in the midst of a major. Yep, it’s time for The Open Championship and there’s nothing like turning on the tube at 5:30 and seeing the world’s best golfers looking like…well…ME out there as they struggle with wind, rain, and a very different sort of golf. It’s the world’s oldest major championship and while I know that many of you care not a whit about either golf or sport, I do and I’m driving. Of course, there’s also a business lesson in here too. Continue reading

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Weakened Warrior

Most of what shows up in our snail mail box is junk, bills, or magazines. However, once in a while something shows up which just compels me to share it. That happened the other day with the arrival of a “Rush Priority Express Letter.” It had to be important since it commanded the USPS to “Rush To Addressee” because it’s “Extremely Important.” Of course the colors of this missive are red, white and blue and there’s a picture of what appears to be an eagle (ornithology not a specialty here). OMG! OMG! And a business lesson too! Continue reading

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Fore!

A golf ball.

Since I can’t really play golf (the greens are closed, it’s not the temperature stopping me!) I figure I’d write about it. It’s in the news this morning with a court decision that actually makes an excellent business point as well.   While you might have seen the news story, I’m not so sure you thought about it in those terms.  That’s why I’m here! Continue reading

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One Hit In The Water

A golf ball directly before the hole
Image via Wikipedia

I’m always looking for good business lessons in places I frequent on the Web.  Hopefully that explains why, dear readers, you get an awful lot of golf and food references as we explore the world of doing smart business.

Today it’s golf and a lesson we can get from a post on Golf.com which provides a blog post that demonstrates how smart businesses operate.  Unfortunately, it does so by showing us an example to the contrary. Continue reading

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