I read with great interest this piece on a new media buying and planning system developed by Microsoft and Interpublic. The Media Operations Management System, or MOMS for short, is supposed to it would “re-invent” the way Interpublic agencies and clients plan and buy their media. As we all know, I’m all in favor of using technology to make our lives easier. However, I wonder if this is really an advance. Continue reading
Tag Archives: Marketing and Advertising
What Are We Doing
Today I’m raising a question for which I don’t really have an answer. I guess it’s more of an observation and perhaps we can all figure out the answer together.
I’ve spent a good number of years in the sports business. I love it because it’s a business about which people are passionate, both the folks who work in it and the fans who consume it. But lately I’ve asked myself what we’re doing to those fans and I had a conversation the other day which really raised my level of concern. Continue reading
Filed under Uncategorized
The Fever
Ever had something on your mind that won’t go away? Ever been so obsessed with a person or a thing that you can’t sleep or eat or focus? Then, my friend, 
you’ve got The Fever. While sometimes people who have it become delusional or psychotic, I like to think of it as a healthy obsession and it is, in my mind, what you want your business or brand or product to generate. Continue reading
Filed under Helpful Hints, Thinking Aloud
Consult Keith 