There is a study out which tries to answer the questions about the value of social media for marketers. Honestly, I’m surprised that the conversation for marketers is “should we” rather than “how can we”. How can engaging with your customers be bad? Continue reading
Tag Archives: Marketing and Advertising
Tweeting To A Million
It made news a couple of months ago when Ashton Kutcher hit the million follower mark on Twitter. Since then, he’s been joined by Ellen, Oprah, Jimmy Fallon, and as of this writing 19 others at the million mark. By the way, I only have 999,600+ to go – feel free to follow. Continue reading
Filed under digital media, Growing up, sports business, What's Going On
Stoopid
I’ll admit that I’m not the brightest guy in the world but it’s apparent even to me that suing your customers is a bad idea no matter what business you’re in. When you’re in a business that is struggling due to a sea-change in the economic model under which you’ve operated, alienating the customer is tantamount to suicide. And yet… Continue reading
Filed under digital media, Helpful Hints, Huh?, Reality checks
Consult Keith 