Tag Archives: Starbucks

Put This Thought In Your Pipe

You’re going to be hearing a lot about the proposed merger of Comcast and Time Warner Cable if you haven’t already.

pipeline

(Photo credit: LizMarie_AK)

That’s not really what today’s screed is about but it is what triggered the topic.  Many people are very outspoken against the merger; just as many seem not to care.  Whether you are for it or against it, the interesting thing is that the argument is over “the pipe.”  More and more, the pipe – the channel through which content is delivered – matters less and less.

Let’s take it out of digital terms.  Take Starbucks. Their “content” is coffee and coffee drinks.  Their pipe was initially their stores.  Then the content moved to other channels – supermarkets, airports, etc.  They also got many of their customers – 7 million of them at latest count – into a Rewards program using phones and other digital assets.  They continued to make the content experience appropriate to the channel – you get a nice china mug when you’re drinking in-store, you get free WiFi, etc.  What has that meant?

“Holiday 2013 was the first in which many traditional brick and mortar retailers experienced in-store foot traffic give way to online shopping in a major way,” said Howard Schultz, chairman, president and ceo of Starbucks Coffee Company. “As our solid traffic growth and record Q1 results demonstrate, Starbucks unique combination of physical and digital assets positions us as one of the very few consumer brands with a national and global footprint to benefit from the seismic shift underway.”

In other words, it’s the content.  If you’re really good at it, the content morphs as needed for the particular channel.  In general, however, most of us can access that content though multiple channels, and if we’re unhappy with one we generally have the option to go to another to get the content we seek.  Sure, that’s not universally true on a free basis but if you throw in the ability to rent – generally for less than the cost of one Starbucks drink – you’d be hard-pressed to find anything that’s inaccessible (and I’m not including all the illegal availability either).

Yes, it’s important that consumers are protected from monopoly control.  Yes it’s important that the Internet remain open and equally accessible to all.  Those discussions are worth having but if the concern is that one pipe will be less attractive, believe me there are other ways to get to what it is we’re really after – the content.  The demand for that will drive the market to find a way around any pipe that gets blocked.

Thoughts?

Enhanced by Zemanta
Advertisements

Leave a comment

Filed under Thinking Aloud, What's Going On

Fred Harvey

Cover of "Appetite for America: How Visio...

Cover via Amazon

Long before there was McDonald’s or Starbucks, there was Fred Harvey. You probably have no clue who he was but he’s more of an influence on your life than you might appreciate. More importantly, he put forth a bunch of business lessons that hold true today, more than 100 years after he taught them.
There’s a great book which tells his story called Appetite for America: Fred Harvey and the Business of Civilizing the Wild West–One Meal at a Time that I’d encourage each of you to enjoy.  But I want to take a minute and relate a couple of key things today.

Continue reading

2 Comments

Filed under Helpful Hints

Brickberries For Breakfast

Single blackberry

I know it’s Friday and, therefore, I’m supposed to be doing a food theme.  Something happened to me yesterday which is food-related in name only but I guess it will have to do because I want to write about it while it’s still fresh in my mind.

I use a Blackberry (that’s as foodie as we’re getting today) as my primary communications device when I leave the office.  Yesterday, as I went into NYC for meetings, I updated an app (Facebook) and rebooted the device as usual.  Done it many times and never an issue.  Except yesterday, when it became a Deadberry.  A Brickberry.  A Blackberry that powered up but wouldn’t boot.  What a day it became and in perspective, what a lesson. Continue reading

4 Comments

Filed under Reality checks, Thinking Aloud

The Cat and the Squirrel

Mao vs. Squirrel 1

I was out in the yard the other day when I heard this tremendous commotion down in the lower part of the yard.  Turns out it was a cat chasing a squirrel.  There’s a woman down the street who has a number of cats and they roam the neighborhood.  Most are pretty ordinary except one has three legs and one is as black as great coffee.  It was this black one I saw giving its all to catch the squirrel and of course the immediate thought I had, which pertains to cats and business, was what is it going to do when it catches it? Continue reading

Leave a comment

Filed under Consulting

Can We Talk?

LONDON, ENGLAND - MARCH 25: In this photo illu...

There is a study out which tries to answer the questions about the value of social media for marketers.  Honestly, I’m surprised that the conversation for marketers is “should we” rather than “how can we”.  How can engaging with your customers be bad? Continue reading

Leave a comment

Filed under Consulting, digital media

Foodie Fun Friday

I was going to spend today’s post writing about Mark Twain‘s quote on consultants:

Adam was not alone in the Garden of Eden, however, and does not deserve all the credit; much is due to Eve, the first woman, and Satan, the first consultant.

Nice to know that we’re held in such high regard, even 140 years ago!  However, since it’s Friday, I’ll stick to the weekly lighter post about food-related things. Continue reading

Leave a comment

Filed under food, Helpful Hints, Thinking Aloud