If you’ve spent any time around ad agencies and/or media sales people, inevitably the subject of process automation comes up. Many agencies are living in fear of Google on a lot of levels, in part because the big guys don’t do search and search’s high accountability calls a lot of other media decisions into question. One other factor is the automation of the whole buying and selling process and that’s today’s topic. Continue reading
Tag Archives: Marketing and Advertising
Out of Touch
Sorry about the lateness of today’s post. I went to the eye doctor this morning and he dilated my eyes, which makes it very difficult to read a bright screen. Now that I am able to read a bit, the subject of difficulties in seeing came up in a research newsletter I get and raised an interesting thought. Continue reading
Filed under Reality checks, What's Going On
Insurance
We moved the eldest daughter from one apartment to another in NYC over the weekend. While she hasn’t yet accumulated the vast amount of “stuff” we all do over the years that necessitate bigger and bigger spaces to contain it, she had enough that we needed to rent a truck to move it 60 blocks uptown. And that’s when the fun began. Continue reading
Filed under Uncategorized
Consult Keith 