Tag Archives: Search Engines

The Information Booth

I was meeting someone at Grand Central Terminal last week (and for you non-NY‘ers, Grand Central Station is a subway stop; GCT is the commuter train station).  We agreed to meet “at the clock” which everyone knows is the clock atop the information booth in the middle of the building.

The Seth Thomas Clock Company-manufactured clo...

Image via Wikipedia

I was a few minutes early and as I was waiting, I overheard the person in the information booth as she dealt with the line of folks needing help.  What struck me wasn’t the speed with which she answered the questions (how the heck do you keep track of all those bus routes in your head?).  Instead, I was impressed with something else, something that is the yet as unfound grail in digital, but one which Siri and other voice interfaces may be on the way to finding.

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Filed under digital media, Thinking Aloud

Failbook

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Unless you’re in a cave someplace or have abandoned it for Google+, you’ve probably noticed that Facebook did an overhaul last night.  I logged in this morning and while I’ll admit I’m not the brightest guy in the world, I was thoroughly confused.  Many of the new features are clearly designed to compete with things found on Google+ and Twitter, such as circles.  For those of you struggling to make sense of the new layout, Gizmodo did a nice job color-coding everything in a cheat sheet.

I’m a believer in continuous improvement.  I’m not a believer in keeping up with the Joneses.  Here’s why. Continue reading

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Filed under digital media, Helpful Hints

The Shotgun Approach

Image representing Google as depicted in Crunc...

Image via CrunchBase

I don’t know whether to laugh or cry this morning about a situation one of my clients is having. They, like many other sites, get a fair amount of traffic from Google. In their case, because they’re a news site, Google News is a key traffic driver as well. A week ago, with no notice or changes to the site, their articles disappeared from Google News and their traffic dropped precipitously. What’s really weird is that the site is still fully indexed in regular Google – only News is affected.
Why am I telling you this? Because while the cause is still unknown we have an idea of what’s doing it and there are larger thoughts beyond our specific case that I want to share. Continue reading

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Grown-Up Supervision

Image representing Google as depicted in Crunc...

I’m sure you read about the change of command at Google last week.  The CEO stepped aside (is it down or up?) to let one of the founders run the company again.  That’s not particularly unusual in the business world.  Except that it’s Google. Aside from the fact that it’s a huge company with major impact on just about everything digital, there was something in the aftermath of the announcement that caught my eye and raised a point I’d like to share. Continue reading

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Just The Facts, Ma’am

Men in Hats

If you’ve spent any time around ad agencies and/or media sales people, inevitably the subject of process automation comes up. Many agencies are living in fear of Google on a lot of levels, in part because the big guys don’t do search and search’s high accountability calls a lot of other media decisions into question.   One other factor is the automation of the whole buying and selling process and that’s today’s topic. Continue reading

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Filed under Consulting, Helpful Hints, Reality checks

Value Added

Image representing Google News as depicted in ...
Image via CrunchBase

When you go to a restaurant, they don’t charge you only for the cost of the ingredients used in preparing whatever it is you’re eating. In addition, you’re paying for the preparation of those ingredients, the people who serve you and see that you’re comfortable, the building itself, and a profit margin. What you’re really paying for is the value added by the kitchen staff to those ingredients and the rest of the staff in serving them. Continue reading

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Filed under digital media, Thinking Aloud, What's Going On

Art vs. Science

One of the hottest topics I find myself discussing with clients these days is Search Engine Optimization.  the reason for this is that the biggest challenge today, unless your name is Google, Yahoo, or MSN, is for people to be able to FIND your content.  Most trips to the web begin with a search of some sort so how your content bubbles up in natural search results (as opposed to paid ones) is important.  But I’m left with a weird feeling about it. Continue reading

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Filed under Consulting, digital media, Helpful Hints, Reality checks