Tag Archives: Search Engines

Grown-Up Supervision

Image representing Google as depicted in Crunc...

I’m sure you read about the change of command at Google last week.  The CEO stepped aside (is it down or up?) to let one of the founders run the company again.  That’s not particularly unusual in the business world.  Except that it’s Google. Aside from the fact that it’s a huge company with major impact on just about everything digital, there was something in the aftermath of the announcement that caught my eye and raised a point I’d like to share. Continue reading

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Filed under digital media

Just The Facts, Ma’am

Men in Hats

If you’ve spent any time around ad agencies and/or media sales people, inevitably the subject of process automation comes up. Many agencies are living in fear of Google on a lot of levels, in part because the big guys don’t do search and search’s high accountability calls a lot of other media decisions into question.   One other factor is the automation of the whole buying and selling process and that’s today’s topic. Continue reading

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Filed under Consulting, Helpful Hints, Reality checks

Value Added

Image representing Google News as depicted in ...
Image via CrunchBase

When you go to a restaurant, they don’t charge you only for the cost of the ingredients used in preparing whatever it is you’re eating. In addition, you’re paying for the preparation of those ingredients, the people who serve you and see that you’re comfortable, the building itself, and a profit margin. What you’re really paying for is the value added by the kitchen staff to those ingredients and the rest of the staff in serving them. Continue reading

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Filed under digital media, Thinking Aloud, What's Going On