Tag Archives: Web search engine

The Information Booth

I was meeting someone at Grand Central Terminal last week (and for you non-NY‘ers, Grand Central Station is a subway stop; GCT is the commuter train station).  We agreed to meet “at the clock” which everyone knows is the clock atop the information booth in the middle of the building.

The Seth Thomas Clock Company-manufactured clo...

Image via Wikipedia

I was a few minutes early and as I was waiting, I overheard the person in the information booth as she dealt with the line of folks needing help.  What struck me wasn’t the speed with which she answered the questions (how the heck do you keep track of all those bus routes in your head?).  Instead, I was impressed with something else, something that is the yet as unfound grail in digital, but one which Siri and other voice interfaces may be on the way to finding.

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Filed under digital media, Thinking Aloud

Personal SEO

Ensure Website Visibility With Search Engine O...

Image by hongxing128 via Flickr

You might have read or heard about Search Engine Optimization or SEO for short.  While it’s not the focus of my consulting practice, it is one of the areas in which I offer advice.  In a nutshell, it’s about getting found.  I mean, when one thinks about how much STUFF is out there on the interwebs, climbing to the top of the results pages people get when they search for various information is kind of important.  After all, when was the last time you made it to page 3  of the search results?

So that’s kind of the answer to why one might want to practice SEO.  But I think some basic SEO principles apply to you as an individual and not just to your digital life.  Let’s see if you’re with me. Continue reading

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Filed under Helpful Hints, Thinking Aloud

The Shotgun Approach

Image representing Google as depicted in Crunc...

Image via CrunchBase

I don’t know whether to laugh or cry this morning about a situation one of my clients is having. They, like many other sites, get a fair amount of traffic from Google. In their case, because they’re a news site, Google News is a key traffic driver as well. A week ago, with no notice or changes to the site, their articles disappeared from Google News and their traffic dropped precipitously. What’s really weird is that the site is still fully indexed in regular Google – only News is affected.
Why am I telling you this? Because while the cause is still unknown we have an idea of what’s doing it and there are larger thoughts beyond our specific case that I want to share. Continue reading

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Filed under digital media