Tag Archives: Content farm

The Shotgun Approach

Image representing Google as depicted in Crunc...

Image via CrunchBase

I don’t know whether to laugh or cry this morning about a situation one of my clients is having. They, like many other sites, get a fair amount of traffic from Google. In their case, because they’re a news site, Google News is a key traffic driver as well. A week ago, with no notice or changes to the site, their articles disappeared from Google News and their traffic dropped precipitously. What’s really weird is that the site is still fully indexed in regular Google – only News is affected.
Why am I telling you this? Because while the cause is still unknown we have an idea of what’s doing it and there are larger thoughts beyond our specific case that I want to share. Continue reading

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