You might have read or heard about Search Engine Optimization or SEO for short. While it’s not the focus of my consulting practice, it is one of the areas in which I offer advice. In a nutshell, it’s about getting found. I mean, when one thinks about how much STUFF is out there on the interwebs, climbing to the top of the results pages people get when they search for various information is kind of important. After all, when was the last time you made it to page 3 of the search results?
So that’s kind of the answer to why one might want to practice SEO. But I think some basic SEO principles apply to you as an individual and not just to your digital life. Let’s see if you’re with me. Continue reading


