We had our first big dump of the season here over the weekend. I’m not a fan of snow or winter in general but putting aside my general disdain for the lack of golf and hazardous driving snow brings, it is kind of pretty.
As I was watching it fall Saturday night, I recalled the old saw about no two flakes being alike. While this is apparently not the case, it make me think of something as we wind down the year. Continue reading
Tag Archives: business thinking
Snow
Filed under Helpful Hints, Thinking Aloud
Paris
Celebrity endorsement has taken center stage with all that’s going on in Tiger’s world these days. When you use a celebrity (or a sports league for that matter) in your marketing, what you’re really doing is borrowing brand equity. That’s why I find what this article points to as so confusing: why would anyone in the right mind want to associate themselves with this train-wreck? Continue reading
Filed under Helpful Hints, Reality checks
Snake Oil
“Social Media is crap.” That’s how I started a discussion at the Princeton Sports Symposium a couple of weeks ago. Of course, what I meant was that there is a focus on the tools of social by many businesses and a lack of understanding of the business reasons why anyone would be using these tools to further their business goals. I am happy, therefore to see that I’m not the only one seeing that, nor am I the only one who sees a bunch of charlatans masquerading as business experts in this space. Continue reading
Filed under Consulting, digital media, Helpful Hints
Consult Keith 