Tag Archives: Rate of return

What’s A Friend Worth?

Ask yourself this about your best friend:  what is he or she worth to you?  I know –  silly question.  After all, our friends don’t really have monetary value.  What they provide is measured in emotional support, perhaps a more varied perspective on the world around you, and maybe a great system of checks and balances with your own perception of you and the worlds around you.

I got to thinking about the fallacy of measuring a friend’s worth as I read an article last week on a marketing study.  In my mind, social media in many forms isn’t about the traditional measures of ROI.  After all, if the point is to engage people in conversations, much as with one’s own friends, the ROI isn’t really quantifiable in traditional terms.  But let’s see what you think. Continue reading

Leave a comment

Filed under digital media

Monday Wondering

I’m not sure how you’re starting your week, but I’m beginning by checking out the latest from Adobe’s survey of  Digital Marketing Trends.  I know – what a fabulous way to start the week!  What’s interesting to me is not just what companies are planning to do in their digital marketing efforts but also what they have yet to do since those might be things with which they need a smart consultant’s help…

Thinking back a few years, studies such as these would often look at who was going to be making initial investments in digital.  There were always a lot of companies who were interested in it; a smaller number who were actively thinking about it; a subset of them were planning to do it, and finally, there was a small base of active users.  Not any more! Continue reading

Leave a comment

Filed under digital media, Thinking Aloud

Investing The Time

Yet another study on marketers‘ use of social media came out last week and I saw something in it I wanted to share. It’s encouraging in some ways that marketers seem to recognize that social media isn’t something that just their kids are using and that it has value as a channel. However one point made by the study shows that while the spirit may be willing, the actual flesh thrown against the social media effort is still pretty weak.  Let’s get your take. Continue reading

Leave a comment

Filed under digital media