Category Archives: Thinking Aloud

May 26, 2011 · 10:35 am

Personal SEO

Ensure Website Visibility With Search Engine O...

Image by hongxing128 via Flickr

You might have read or heard about Search Engine Optimization or SEO for short.  While it’s not the focus of my consulting practice, it is one of the areas in which I offer advice.  In a nutshell, it’s about getting found.  I mean, when one thinks about how much STUFF is out there on the interwebs, climbing to the top of the results pages people get when they search for various information is kind of important.  After all, when was the last time you made it to page 3  of the search results?

So that’s kind of the answer to why one might want to practice SEO.  But I think some basic SEO principles apply to you as an individual and not just to your digital life.  Let’s see if you’re with me. Continue reading →

Leave a comment

Filed under Helpful Hints, Thinking Aloud

Tagged as , , , , , , , ,

May 16, 2011 · 2:03 pm

Monday Wondering

I’m not sure how you’re starting your week, but I’m beginning by checking out the latest from Adobe’s survey of  Digital Marketing Trends.  I know – what a fabulous way to start the week!  What’s interesting to me is not just what companies are planning to do in their digital marketing efforts but also what they have yet to do since those might be things with which they need a smart consultant’s help…

Thinking back a few years, studies such as these would often look at who was going to be making initial investments in digital.  There were always a lot of companies who were interested in it; a smaller number who were actively thinking about it; a subset of them were planning to do it, and finally, there was a small base of active users.  Not any more! Continue reading →

Leave a comment

Filed under digital media, Thinking Aloud

Tagged as , , , , , , ,

April 19, 2011 · 3:51 pm

Forget It Now

I’ve been in meetings all day so this will be really brief but sometimes short really is sweet!  I had breakfast this morning with a former colleague.  Although we were in different departments of a large company, we often collaborated on things along with a third person.  I always enjoyed her thinking on things – she was (and is) bright and energetic.  The work was challenging, especially since it was in the early days of digital and the “right” answers weren’t very obvious (and still aren’t a lot of the time!).

This morning she asked me a question I couldn’t answer:  why did the other colleague and I stop speaking to her?  What triggered our silence?  Honestly, I had no clue, but the question did remind me of a great lesson. Continue reading →

Leave a comment

Filed under Helpful Hints, Thinking Aloud

Tagged as , , , , , , , , , , ,