This will be a brief post because I’m going to let the subject speak for itself. I write a lot about the changing nature of marketing, how smart marketers have realized a few important things have changed, and are acting accordingly. This is a great example of what I mean. Continue reading
Monthly Archives: December 2009
Snow
We had our first big dump of the season here over the weekend. I’m not a fan of snow or winter in general but putting aside my general disdain for the lack of golf and hazardous driving snow brings, it is kind of pretty.
As I was watching it fall Saturday night, I recalled the old saw about no two flakes being alike. While this is apparently not the case, it make me think of something as we wind down the year. Continue reading
Filed under Helpful Hints, Thinking Aloud
Paris
Celebrity endorsement has taken center stage with all that’s going on in Tiger’s world these days. When you use a celebrity (or a sports league for that matter) in your marketing, what you’re really doing is borrowing brand equity. That’s why I find what this article points to as so confusing: why would anyone in the right mind want to associate themselves with this train-wreck? Continue reading
Filed under Helpful Hints, Reality checks
Consult Keith 