Tag Archives: wall street

All Fed Up

Image representing Apple as depicted in CrunchBase

Image via CrunchBase

It’s impossible to work in digital and not to write a bit about Steve Jobs this morning. I have a bit of a different take, as usual, and I want to put Steve in the middle of what’s going on with the demonstrations on Wall Street and elsewhere. You see, I think one of the big lessons Steve taught us is exactly at the root of what has pushed thousands of people into the streets and I’d love to know if you feel the same way.
This isn’t going to be a political diatribe since we don’t do that here. This is about business.  I apologize in advance if it comes across that way.  Then again, maybe you’ve got a guilty conscience? Continue reading

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Filed under Helpful Hints, Reality checks, What's Going On

Principles Before Profit

I did a little catching up on my reading a while back and I ripped out an article from Business Week that I thought raised an interesting question. The subject is sort of dry on the surface – “benefit corporations” – but the discussion is definitely one worth having and I’d love to hear what you all think. Continue reading

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Filed under Reality checks

Doing The Accounting

Once in a while, someone will ask “How did we do?”  In one of my past lives, one would hear responses like “the media plan delivered X number of GRP’s at Y CPM ” but rarely about how it impacted sales.  There seemed to be a disconnect between the spreadsheet on the Media Director’s desk at the agency and the one on the Chief Revenue Officer’s desk at the client.  Every so often, a forward-thinking client would try to get everyone in the media and marketing chain to be accountable, but the fact that so much of the media world was estimates – ratings, attention levels, commercial effectiveness – it was almost impossible to say if a pop in sales was due to fabulous creative, brilliant media strategy, or just dumb luck. Continue reading

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Filed under Consulting, Reality checks, Thinking Aloud

Fighting the Distraction Fire

I’m sure you’re aware of what’s been happening in the financial world over the last few days.  Well, actually it’s been for the last few years but it all seems to be coming to a head.  Pundits will be post-morteming this for a while and I’m sure many books will be written over the next few months. Continue reading

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Filed under Huh?, Reality checks, Thinking Aloud