Tag Archives: Congress

Doing The Accounting

Once in a while, someone will ask “How did we do?”  In one of my past lives, one would hear responses like “the media plan delivered X number of GRP’s at Y CPM ” but rarely about how it impacted sales.  There seemed to be a disconnect between the spreadsheet on the Media Director’s desk at the agency and the one on the Chief Revenue Officer’s desk at the client.  Every so often, a forward-thinking client would try to get everyone in the media and marketing chain to be accountable, but the fact that so much of the media world was estimates – ratings, attention levels, commercial effectiveness – it was almost impossible to say if a pop in sales was due to fabulous creative, brilliant media strategy, or just dumb luck. Continue reading

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Filed under Consulting, Reality checks, Thinking Aloud

Actions and Words

Those of us that are native speakers of English are familiar with the expression “actions speak louder than words.”  It’s a popular idiom, generally meaning that doing something is better than talking about something.  But there’s another meaning as well. Continue reading

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Filed under Helpful Hints, Huh?, Reality checks

Where’s Moe?

Moe Howard

Image via Wikipedia

“What’s that for? I didn’t do nuthin’!” “That’s in case ya do and I’m not around!”
Larry and Moe (HOI POLLOI, 1935)

One of the things I do as a consultant is to provide experience to inexperienced professionals.  Generally, these are people who don’t have a lot of years in business or a lot of years in the particular business in which they now find themselves.  In a few words, I’m the grown-up. Continue reading

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Filed under Consulting, Helpful Hints, Reality checks