October 6, 2011 · 8:26 am
Image via CrunchBase
It’s impossible to work in digital and not to write a bit about Steve Jobs this morning. I have a bit of a different take, as usual, and I want to put Steve in the middle of what’s going on with the demonstrations on Wall Street and elsewhere. You see, I think one of the big lessons Steve taught us is exactly at the root of what has pushed thousands of people into the streets and I’d love to know if you feel the same way.
This isn’t going to be a political diatribe since we don’t do that here. This is about business. I apologize in advance if it comes across that way. Then again, maybe you’ve got a guilty conscience? Continue reading →
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Filed under Helpful Hints, Reality checks, What's Going On
Tagged as apple, business, Business and Economy, business thinking, google, iphone, iPod, management, Occupy Wall Street, Reality checks, Steve, Steve Jobs, wall street
May 27, 2010 · 9:29 am
I did a little catching up on my reading a while back and I ripped out an article from Business Week that I thought raised an interesting question. The subject is sort of dry on the surface – “benefit corporations” – but the discussion is definitely one worth having and I’d love to hear what you all think. Continue reading →
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Filed under Reality checks
Tagged as Add new tag, business, business thinking, Corporation, Investing, life lessons, management, Reality checks, Social responsibility, Socially Responsible, wall street
January 27, 2009 · 8:16 am
Once in a while, someone will ask “How did we do?” In one of my past lives, one would hear responses like “the media plan delivered X number of GRP’s at Y CPM ” but rarely about how it impacted sales. There seemed to be a disconnect between the spreadsheet on the Media Director’s desk at the agency and the one on the Chief Revenue Officer’s desk at the client. Every so often, a forward-thinking client would try to get everyone in the media and marketing chain to be accountable, but the fact that so much of the media world was estimates – ratings, attention levels, commercial effectiveness – it was almost impossible to say if a pop in sales was due to fabulous creative, brilliant media strategy, or just dumb luck. Continue reading →
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Filed under Consulting, Reality checks, Thinking Aloud
Tagged as advertising, business, business thinking, Congress, Consulting, economy, management, managing, marketing, Marketing and Advertising, politics, Recession, wall street, Web analytics
Consult Keith 