Tag Archives: Organic search

Winemakers and Farmers

Wine grapes.

Farmers and winemakers have more in common than just planting things. They share a dependency on climate and as a businessperson I’m not sure I’d like to be so dependent on something so out of my control. But they also share another quality which I think we all should emulate in our daily lives, both business and personal. Continue reading

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Filed under Reality checks, Thinking Aloud

Dripping The Business Away

A wooden bucket as made by a white cooper in 1...
Image via Wikipedia

Sometimes things that go wrong in a business are hard to find. Sometimes we don’t even know they’ve gone wrong. It’s easy to spot the employee that disrupts a vibe of a department or the salesperson who isn’t producing. Other problems are much more insidious and require a deeper dive by management.  The problem is that unless the business is under performing as a whole some managers are happy just to mosey on down the road. Continue reading

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Filed under Consulting, digital media, Helpful Hints, Reality checks

Art vs. Science

One of the hottest topics I find myself discussing with clients these days is Search Engine Optimization.  the reason for this is that the biggest challenge today, unless your name is Google, Yahoo, or MSN, is for people to be able to FIND your content.  Most trips to the web begin with a search of some sort so how your content bubbles up in natural search results (as opposed to paid ones) is important.  But I’m left with a weird feeling about it. Continue reading

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Filed under Consulting, digital media, Helpful Hints, Reality checks