There are a few things going on these days which sort of got connected in my mind this morning. As you read this you’ll probably go “duh, it took him way too long as usual” but I’ve been trying not to jump to conclusions so I may seem a little slow. The three things are the gulf oil spill, the Goldman hearings, and the coal mine tragedy and while they’re very different things, I think at their cores is exactly the same behavior. Continue reading
Tag Archives: marketing
Gift Horses
No food-related posts today so I reserve the right to do an additional one next week! Instead, I want to report back on another “what are they thinking” moment I had yesterday. It’s another example of good marketing intentions gone horribly awry and instead of winning new fans, alienating a good customer. Continue reading
Filed under Consulting, Helpful Hints
Right Here, Right Now
How are you feeling today? Is it the same as you felt yesterday or a week ago? I don’t just mean physically but also mentally. Did you have a good night’s sleep? Are you more awake as you read this than you were a couple of hours ago?
I’m asking because how we feel – our mental acuity, our mood, our aches and pains – effects how we interact with marketing. And that’s part of the problem. Continue reading
Filed under Uncategorized
Consult Keith 