I used to love it when the phone would ring. It meant a change of pace and the chance to interact with someone. Or at least it used to. Now, more often than not, it means frustration or anger or both. No, the bill collectors aren’t on my case. Those calls might be an upgrade from the ones I do get. I don’t have an ex-wife so it’s not that either. No, these calls always begin the same way – “may I speak to the manager please.” Continue reading
Tag Archives: Marketing and Advertising
What’s Your Name?
It’s important what we call stuff. Anyone who has tried to name a product or a company knows how critical that decision can be. What if “New Coke” had been called something else and had become a brand extension rather than a point of comparison? Political groups get this too. “Right To Life” sounds more positive than does “anti-abortion”. Continue reading
Filed under Helpful Hints, Reality checks
Masters of War
I’m a big Bob Dylan fan (yes, another of the 25 things you don’t know about me). While he’s not always easy to appreciate, I don’t see how anyone can argue about his place in American music. In fact, I always use him as the acid test when people start discussing how “big” a particular artist is. The test is simple – my grandchildren’s children will still hear and be familiar with the songs of Bob Dylan as we are with the music of Bach or Irving Berlin. Can we say that about whomever we’re discussing? Continue reading
Filed under Uncategorized
Consult Keith 