Tag Archives: life lessons

The Smell Test

Here’s the question for you this Foodie Friday.  Let’s say you pour yourself a nice hot cup of coffee and go to the fridge for some milk.  You notice that the “sell by” date has passed although it was only a few days prior.  What do you do?  If you’re like most folks, you do the smell test – you sniff the milk to see if it has an off odorand, therefore, might have something wrong with it.  It doesn’t have to be with foods that you think might be “off” either.  It’s a smart thing to give some produce – melons, for example – a quick sniff because the better, riper stuff has a fresher, more “melon-y” smell.

English: A profile of a beautifully shaped hum...

Image via Wikipedia

Of course, we don’t just use the smell test in the kitchen or the supermarket, and that’s the point today. Continue reading

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Filed under Helpful Hints

What Paula Deen Teaches Us

As you may have heard, earlier this week celebrity chef Paula Deen admitted she has had type 2 diabetes for the last few years, and since she’s a food person it seemed an appropriate topic for Foodie Friday.  I’ll begin by saying that I’m sorry to hear that she has the disease.  Apparently she also has a marketing arrangement with a drug company to be a spokesperson for their diabetes drug.

Paula Deen holds court

Image by Bristol Motor Speedway & Dragway via Flickr

More about that next week.  Today, I want to talk about some of the things she had to say this week and what they have to do with a sane approach to business.  It a horrible disease, and what she had to say is, in my mind, not much better.  But let’s see what you think.

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Filed under Helpful Hints, Reality checks

The Tools

I got into one of those conversations a couple of weeks ago.  You know the ones:  something is so obvious to you and yet you don’t seem to make your point clearly.  No, the conversation wasn’t about politics although it does seem as if most political conversations would fit my description.  This one was about buying search ads but it just as easily could have been about Facebook, Twitter, or any number of other easily accessible digital tools.

At one point, the other party mentioned that they could do what I and a couple of others who are assisting them are doing on their behalf far less expensively either by doing it themselves or by hiring a “kid” part-time.  Putting aide that in essence a consultant is part-time help, I remembered the old joke about Henry Ford and Tesla identifying a problem area in 5 seconds – it’s $1 for making the mark and $9,999 for knowing where to make it.  A good thing to keep in mind and let me explain. Continue reading

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Filed under Consulting, digital media