Tag Archives: Thomas Keller

The Tools

I got into one of those conversations a couple of weeks ago.  You know the ones:  something is so obvious to you and yet you don’t seem to make your point clearly.  No, the conversation wasn’t about politics although it does seem as if most political conversations would fit my description.  This one was about buying search ads but it just as easily could have been about Facebook, Twitter, or any number of other easily accessible digital tools.

At one point, the other party mentioned that they could do what I and a couple of others who are assisting them are doing on their behalf far less expensively either by doing it themselves or by hiring a “kid” part-time.  Putting aide that in essence a consultant is part-time help, I remembered the old joke about Henry Ford and Tesla identifying a problem area in 5 seconds – it’s $1 for making the mark and $9,999 for knowing where to make it.  A good thing to keep in mind and let me explain. Continue reading

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Filed under Consulting, digital media

How To Be A Celebrity Chef

Photograph of chef Jacques Pépin at Aspen Food...

Image via Wikipedia

The end of a long week so a business thought related to food.  Actually, it’s related to the food business, and it comes from Jacques Pepin.  Chef Pepin is one of my culinary heroes, and his TV work, both solo and the series he did with Julia Child, ranks in my mind as some of the best cooking programming ever done.  He was one of the first “celebrity chefs” – after he had put in 30 years in the kitchen.  He kind of built the mold – successful restaurant career, TV, books – that many of the folks you see on The Food Network are trying to follow but he actually paid his dues.

Jacques Pepin is very different from many of them and not just because he was a pioneer.  Want to know why?  It’s a great business point for us all. Continue reading

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Filed under food, Helpful Hints

Roasted Chicken

Roasted chicken

It’s Friday so let’s talk about chickens or, more specifically, about roasting chickens. I don’t mean the classification of the bird: I mean how one prepares it.  What the heck can we learn about business from roasting a chicken?  Lots! Continue reading

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Filed under Helpful Hints, Thinking Aloud