“Social Media is crap.” That’s how I started a discussion at the Princeton Sports Symposium a couple of weeks ago. Of course, what I meant was that there is a focus on the tools of social by many businesses and a lack of understanding of the business reasons why anyone would be using these tools to further their business goals. I am happy, therefore to see that I’m not the only one seeing that, nor am I the only one who sees a bunch of charlatans masquerading as business experts in this space. Continue reading
Tag Archives: digital media
Keywords
One of the more esoteric things I work on with clients is Search Engine Optimization or SEO. I’ll tell you upfront, as I do my clients, that I’m not an SEO specialist but the reality is that many of these folks are at 0 on a scale of 1 to 10 and I can get them to 6 or 7. If they want more help from there, we’ll bring in a specialist.
SEO for you non-search types is a variety of tasks that improve a site’s ranking in search engines. Since a huge percentage of web usage involves search, where you rank in the search results can have a big effect on your web success. Sounds technical and complex, right? Well, sorry to burst everyone’s balloon, but like many things in business, it’s actually fairly simple if you focus on one thing. Continue reading
Filed under Consulting, digital media, Helpful Hints
The Beat
If you don’t know the joys of ska, you’re really missing out. I’ve been a fan since the late 1970’s and last night saw The English Beat again. The Beat are one of the original 2 Tone ska bands and although the band has changed over the years, it’s still led by Dave Wakeling and Everett Morton, their distinctive drummer. And amazingly enough, in the midst of 3 hours of dancing, I had a business thought! Continue reading
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Consult Keith 