Most of what shows up in our snail mail box is junk, bills, or magazines. However, once in a while something shows up which just compels me to share it. That happened the other day with the arrival of a “Rush Priority Express Letter.” It had to be important since it commanded the USPS to “Rush To Addressee” because it’s “Extremely Important.” Of course the colors of this missive are red, white and blue and there’s a picture of what appears to be an eagle (ornithology not a specialty here). OMG! OMG! And a business lesson too! Continue reading
Tag Archives: business
The Business of Digital Journalism
Image via Wikipedia
The Columbia Journalism Review published a report yesterday which was summarized in the NY Times. It caught my eye for some reasons I’ll explain and I think if you have any interest in digital media you’ll find it a good read. You can download the entire report (all 146 pages!) at this link but the story in the Times is far briefer and gives you the gist of the findings. In a few words, newspapers need to embrace digital media and that journalists “gain a fuller appreciation for how advertisers now reach their customers via social media, new-media ads and search engine optimization,” and that larger news organizations should consider creating or re-creating separate digital staffs, “particularly on the business side.” Right on! Continue reading
Filed under digital media
The Pros From Dover
I was flipping around the dial last evening when I came across a program called “Talking Funny” on HBO. It was Jerry Seinfeld, Chris Rock, Louis CK and Ricky Gervais talking about comedy and having, as the promo says “an unscripted conversation about what it means to be a comedian.” It was pretty funny stuff and, more importantly for our purposes in this space, it got me thinking about some broader business points I’d like to share.
One of them made the point that most people can amuse themselves. You or I can tell jokes and make ourselves and others laugh. This was said with a touch of bemusement and amazement that despite this fact, people pay a fair amount of money to go to comedy shows. And that’s the business point. Continue reading
Filed under Consulting
Consult Keith 