I was flipping around the dial last evening when I came across a program called “Talking Funny” on HBO. It was Jerry Seinfeld, Chris Rock, Louis CK and Ricky Gervais talking about comedy and having, as the promo says “an unscripted conversation about what it means to be a comedian.” It was pretty funny stuff and, more importantly for our purposes in this space, it got me thinking about some broader business points I’d like to share.
One of them made the point that most people can amuse themselves. You or I can tell jokes and make ourselves and others laugh. This was said with a touch of bemusement and amazement that despite this fact, people pay a fair amount of money to go to comedy shows. And that’s the business point. Continue reading