“Social Media is crap.” That’s how I started a discussion at the Princeton Sports Symposium a couple of weeks ago. Of course, what I meant was that there is a focus on the tools of social by many businesses and a lack of understanding of the business reasons why anyone would be using these tools to further their business goals. I am happy, therefore to see that I’m not the only one seeing that, nor am I the only one who sees a bunch of charlatans masquerading as business experts in this space. Continue reading
Tag Archives: advice
The Four-Way Test
What do you know about the Rotary Club? Oh sure, you’ve driven into some town and seen the club’s sign someplace near the “Welcome to Nowhere” sign telling you that they meet on Wednesdays at the diner. But how much do you really know about them? If you’re like me, not a whole lot. However, I came across something yesterday which shed a lot of light on them and their mission and I’d like to share it with you. Continue reading
Filed under Helpful Hints, Reality checks, Thinking Aloud
Careful Please
Hands up – how many of you sat around the Thanksgiving table and professed thanks for the gifts you’ve been given while secretly wishing for something more? What do I mean? Oh you know – maybe more money, more ability at something, better looks? I mean – how many of you at some point wanted to be…um..Tiger? And how many of you would want to be in his shoes today? Not me, thanks. Continue reading
Filed under Helpful Hints, Reality checks
Consult Keith 