One of the more esoteric things I work on with clients is Search Engine Optimization or SEO. I’ll tell you upfront, as I do my clients, that I’m not an SEO specialist but the reality is that many of these folks are at 0 on a scale of 1 to 10 and I can get them to 6 or 7. If they want more help from there, we’ll bring in a specialist.
SEO for you non-search types is a variety of tasks that improve a site’s ranking in search engines. Since a huge percentage of web usage involves search, where you rank in the search results can have a big effect on your web success. Sounds technical and complex, right? Well, sorry to burst everyone’s balloon, but like many things in business, it’s actually fairly simple if you focus on one thing. Continue reading
Category Archives: Consulting
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Filed under Consulting, digital media, Helpful Hints
Chili
Back to our Foodie Fun Friday posts and today’s subject is chili. Now what the heck kind of a business lesson is there in chili? Well, I guess we’d have to understand what you mean by chili in the first place. Continue reading
Filed under Consulting, food, Helpful Hints, Thinking Aloud
Another Twitter Security Issue
Twitter is having issues again. Unfortunately, the problem this time isn’t as obvious as the massive fails that have kept them off-line recently. This time, it’s something way more problematic for you and me and provides another great example of how companies that don’t get social media can hurt themselves. Even companies right at the social media epicenter! Continue reading
Filed under Consulting, digital media, Reality checks
Consult Keith 