You know the feeling – the slow ride up the ramp while the chain clacks along. Generally it’s a nice view as you get to the top – you’re enjoying the scenery and the nice smooth ride and then…well…you get to the top. It seems as if everything stops for a brief moment as you tip forward and realize, in that last moment of clarity, what my cousin said to me our first time on Space Mountain over 35 years ago: I think we’re going to die. Continue reading
Monthly Archives: December 2009
Snake Oil
“Social Media is crap.” That’s how I started a discussion at the Princeton Sports Symposium a couple of weeks ago. Of course, what I meant was that there is a focus on the tools of social by many businesses and a lack of understanding of the business reasons why anyone would be using these tools to further their business goals. I am happy, therefore to see that I’m not the only one seeing that, nor am I the only one who sees a bunch of charlatans masquerading as business experts in this space. Continue reading
Filed under Consulting, digital media, Helpful Hints
‘Tis The Season
I’m sure you’ve been doing your holiday shopping, either on-line or in that ever so retro mode of going from store to store in person. I’m kind of a last minute person although now that we’re getting into the “last day for free shipping” window I’m getting more focused. The Mrs. has been at it fast and furious as well and she had an experience over the weekend which reminded me of a very basic business lesson that often gets forgotten during the holiday crunch time. Continue reading
Filed under Uncategorized
Consult Keith 