If you spend any time reading about what’s going on in digital media, you’re probably aware of Rupert Murdoch‘s war on free content. His beef is that many companies spend lots of resources to produce original content and then others such as Google, Drudge, and HuffPo aggregate it and make money off of it with minimal investment. He wants to place a lot of content behind pay walls which, in my opinion, will be an interesting experiment but one which is doomed to failure unless there is a systematic change in the nature of the web. But that’s not the subject of today’s piece. Instead, Rupert’s now gone one step beyond. Continue reading
Tag Archives: Web search engine
Winemakers and Farmers
Farmers and winemakers have more in common than just planting things. They share a dependency on climate and as a businessperson I’m not sure I’d like to be so dependent on something so out of my control. But they also share another quality which I think we all should emulate in our daily lives, both business and personal. Continue reading
Filed under Reality checks, Thinking Aloud
Art vs. Science
One of the hottest topics I find myself discussing with clients these days is Search Engine Optimization. the reason for this is that the biggest challenge today, unless your name is Google, Yahoo, or MSN, is for people to be able to FIND your content. Most trips to the web begin with a search of some sort so how your content bubbles up in natural search results (as opposed to paid ones) is important. But I’m left with a weird feeling about it. Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
Consult Keith 